ModMed · 1 day ago
Specialty Marketing Manager
United States
Full-time
Remote
Mid Level
4+ years expModMed is a healthcare technology company focused on modernizing the healthcare experience through innovative software solutions. The Specialty Marketing Manager will lead the development and execution of marketing strategies for specialty segments, driving awareness and demand while partnering with sales and customer success teams to optimize revenue outcomes.
Artificial Intelligence (AI)Electronic Health Record (EHR)Health CareSoftware
Responsibilities
Develop and own specialty segment strategies, segmentation models, and prioritized growth plans
Create specialty-specific messaging frameworks, segment narratives, and value propositions to ensure resonance with provider audiences
Build and execute specialty-level campaigns designed to generate new pipeline and expand existing accounts
Partner with Sales and Customer Success teams to improve specialty selling confidence, pipeline acceleration, and win rates
Develop specialty-specific customer proof points, case studies, and reference programs to support the buyer journey
Track and measure specialty campaign performance and revenue impact to continuously refine marketing motions
Lead complex communications across Sales, Product, and Executive leadership to align on GTM strategy and navigate trade-offs between competing priorities
Identify high-revenue specialty opportunities and translate complex clinical or practice challenges into commercially resonant value narratives
Qualification
Required
Bachelor's degree required
4+ years of professional B2B marketing experience, preferably in SaaS, Healthcare Tech, or MedTech
Proven experience building segment, ICP, or specialty-specific GTM strategies and messaging frameworks
Demonstrated success partnering directly with Sales and Customer Success to impact pipeline creation and revenue outcomes
Experience with CRM and Marketing Automation (Salesforce, HubSpot/Marketo) as well as GTM analytics/intent platforms (DemandBase, 6sense, Qlik)
Strong financial and commercial understanding, including funnel conversion, CAC/LTV, and segment performance tracking
Ability to influence executive stakeholders without direct authority and align multiple business units on a unified specialty narrative
Preferred
Master's degree (MBA, MPH, or MS in Marketing/Analytics) preferred
Experience in medical specialties or Revenue Cycle verticals (e.g., Derm, Plastics, GI, Ortho) is highly preferred
Benefits
Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution
401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep
Generous Paid Time Off and Paid Parental Leave programs
Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs
Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed
Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning
Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability for some roles
Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters
Company
ModMed
Specialty-specific healthcare SaaS solutions including AI-Powered EHRs, Practice Management, Analytics, RCM, Patient Engagement, Payments
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$485.93MKey Investors
Warburg PincusIBMPentland Brands,Summit Partners
2025-04-30Private Equity· $100M
2025-03-03Acquired
2022-02-22Series Unknown· $53.37M
Leadership Team
Daniel Cane
CEO
Joe Harpaz
Co-Chief Executive Officer
Recent News
2026-01-16
Crunchbase News
2025-12-31
Company data provided by crunchbase