Mercedes-Benz Vans USA · 5 hours ago
Marketing Strategy & Analytics Summer (STAR) Intern
Mercedes-Benz USA is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. The Brand & Marketing Strategy summer intern will learn about market research, brand strategy, and develop strategic briefs to support national advertising campaigns.
Automotive
Responsibilities
Gather market research and intelligence to help inform marketing strategies and strategic brief development
Collaborate with agency partners, internal business units to develop strategic briefs and monthly analytics reporting
Attend weekly strategy meetings and work with agency partners to add agenda topics
Cross collaboration with agency Strategy team to develop campaign study reports and timelines
Alignment with Product Management Market Intelligence team to review and extract insights for strategic planning
Support research and presentation build for our diverse strategy initiatives
Participate in campaign planning process
Develop competitive analysis reports
Present key reports and briefings to marketing and agency teams
Qualification
Required
Must be a rising junior or rising senior enrolled in a Bachelor's program
Proficiency in PowerPoint and other MicroSoft Suite tools
Ability to analyze and interpret data
A self-starter who applies a solution-oriented approach
Strong problem formulation, problem-solving, time management, and prioritization skills
Strong oral and written communication skills
Preferred
Marketing
Brand Strategy
Communications
Business Administration
Business Management
Benefits
Mitarbeiterhandy möglich
Mitarbeiter Events
Gesundheitsmaßnahmen
Betriebliche Altersversorgung
Mobilitätsangebote
Flexible Arbeitszeit möglich
Mitarbeiterrabatte möglich
Coaching
Mitarbeiterbeteiligung möglich
Company
Mercedes-Benz Vans USA
Mercedes-Benz Vans are built to build your business.
Funding
Current Stage
Late StageCompany data provided by crunchbase