CXG · 6 days ago
Growth Lead - US (Evaluator Community)
United States
Full-time
Remote
Mid, Senior Level
3+ years expCXG is seeking a Growth Lead to manage the acquisition process for Evaluators in the US. This role involves designing and scaling acquisition channels while leading campaigns and optimizing growth metrics.
ConsultingConsumerCorporate TrainingTraining
Responsibilities
Own the US growth strategy for Evaluator acquisition, aligned with profile needs and country targets
Localize global playbooks for American platforms, culture, and applicable guidelines, in collaboration with relevant stakeholders
Identify, prioritize, and test new channels (campus programs, communities, influencers, niche platforms)
Design and run multi-channel acquisition campaigns (online, offline, social, partnerships)
Lead social recruiting on Snapchat, Instagram, TikTok and other relevant local platforms
Build and manage university, travel, and auto community programs to source qualified Evaluators
Implement direct recruitment campaigns and processes with full autonomy to design and execute strategies
Own performance and budget across channels, optimizing for volume, quality, and cost per qualified lead
Own the acquisition funnel from first touch to qualified Evaluator
Diagnose drop-offs in the funnel and partner with Operations and Growth & Engagement teams to adjust targeting, messaging, and incentives
Run structured A/B tests (audiences, creatives, offers, sequencing, timing) to improve sign-up and qualification rates
Build and maintain clear, simple processes so the funnel can be scaled
Define, track, and report on core acquisition KPIs: Leads generated, Conversion per pre-activation stage, Time-to-qualified, Cost per sign-up, per qualified Evaluator, Channel ROI and quality
Maintain dashboards and campaign reports; turn data into concrete next steps, not just slides
Use CRM/marketing tools (Clay, HubSpot, etc.) to structure outreach lists, automations, and follow-ups
Partner closely with the Operations team to ensure a smooth handover from qualified Evaluator to first mission
Share funnel insights with Operations (profile quality, channel differences, expectations) to help them optimize activation
Develop and execute targeted communication to nurture potential Evaluators through qualification (email, messaging, content)
Write clear, concise marketing and recruiting materials in English (optional, also Spanish)
Take ownership of projects end-to-end, managing multiple initiatives and stakeholders at once
Qualification
Required
Bachelor's degree in business, marketing, communications, or related field (Master's is a plus)
Native-level English (written and spoken), working Spanish is a plus
3-5+ years in growth, recruiting, and community engagement in the US, with clear examples of owning targets
Hands-on experience in at least two of: University/campus recruiting, Gig/platform or marketplace recruiting, Influencer/social campaigns
Strong analytical skills; comfortable with funnel metrics and campaign reporting
Proven track record of testing, iterating fast, and scaling what works
Practical experience with CRM and marketing tools (e.g., HubSpot, Zoho, Salesforce), design tools (e.g., Canva), and AI tools (e.g., ChatGPT, Midjourney, Bard)
Preferred
Experience in luxury, premium consumer, or travel/auto sectors
Experience working in a global or multi-market environment
Exposure to consumer or community insights to inform targeting and messaging decisions
Willingness to travel domestically for campus events, community activations, and partnership meetings
Company
CXG
CXG is a customer experience consultancy firm that provides research, measurement, training, coaching, and consulting services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Christophe Caïs
Chief Executive Officer - CXG
T
Thibaut Fromageau
Chief Customer Officer
Recent News
UAE Business Review
2025-11-07
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