Loyal To Cumbria · 15 hours ago
Performance Marketing Manager
United States
Full-time
Remote
Mid, Senior LevelLoyal To Cumbria (LTC) is a dynamic digital advertising and marketing platform dedicated to supporting local businesses in Cumbria. They are seeking an experienced Digital Marketing Manager to lead their digital marketing efforts, develop strategies, manage campaigns, and analyze performance to enhance community engagement and business visibility.
Marketing & Advertising
Responsibilities
Develop, implement, and manage comprehensive digital marketing strategies aligned with company objectives
Lead and oversee end-to-end digital marketing campaigns across social media, email marketing, web, and paid advertising channels
Set clear goals, KPIs, and performance benchmarks to drive growth and engagement
Oversee content planning, scheduling, and execution across platforms such as Facebook, Instagram, X (Twitter), and other digital channels
Ensure consistent brand messaging, tone, and quality across all digital touchpoints
Manage promotional campaigns for Loyal To Cumbria and partner businesses
Lead SEO strategy including keyword research, technical SEO, on-page optimization, and content strategy
Oversee SEM and paid digital advertising campaigns, ensuring budget efficiency and strong ROI
Drive traffic growth, lead generation, and audience engagement through performance-focused marketing
Monitor, analyze, and interpret performance data using web analytics tools and campaign dashboards
Produce detailed performance reports with insights, trends, and strategic recommendations
Continuously optimize campaigns based on data, testing, and performance outcomes
Collaborate with internal teams, leadership, and local business partners to support marketing initiatives
Align digital marketing activity with wider business and community objectives
Support and guide team members, freelancers, or partners involved in digital marketing execution
Stay up to date with digital marketing trends, tools, platform updates, and best practices
Identify new opportunities, platforms, and technologies to keep LTC competitive and innovative
Proactively introduce new ideas to improve efficiency, engagement, and results
Qualification
Required
Proven experience in digital marketing management or leadership roles
Strong expertise in social media marketing, online marketing, SEO, SEM, and performance marketing
Excellent communication, leadership, and stakeholder management skills
Experience developing and executing digital marketing strategies at scale
Strong analytical mindset with the ability to translate data into actionable insights
Excellent organizational, planning, and time-management skills
Ability to lead projects and work independently in a remote work environment
Bachelor's degree in Marketing, Communications, Digital Media, or a related field
Preferred
Experience working with local businesses, directories, or community-driven platforms
Experience managing budgets, agencies, freelancers, or marketing teams
Knowledge of email marketing platforms, CRM systems, and content management systems (CMS)
Strong creative instincts combined with commercial awareness
Benefits
Fully remote and flexible working environment
A leadership role within a mission-driven, community-focused company
The opportunity to shape and grow a meaningful digital marketing platform
Creative autonomy and strategic influence over marketing direction
Opportunities for professional growth, leadership development, and career progression
A collaborative, supportive, and purpose-led team culture
Company
Loyal To Cumbria
Loyal To Cumbria (LTC) is more than just a local directory, We’re a dynamic advertising platform dedicated to celebrating and supporting everything that makes Cumbria special.
Founded in 2009
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase