Google · 1 day ago
Marketing Specialist, Paid Media, Global Partnerships
Los Angeles, CA
Full-time
Onsite
Entry Level
$94K/yr - $135K/yr
1+ years expGoogle is a leading technology company known for its innovative products and services. They are seeking a Marketing Specialist to lead the global paid media program, focusing on driving self-serve acquisition and managed publisher activation through strategic media investment. The role involves collaborating with cross-functional teams to optimize performance marketing strategies and measure campaign effectiveness.
AppsArtificial Intelligence (AI)Cloud StorageSearch EngineSEO
Responsibilities
Define creative strategy and own the global media mix, forecasting, and budget allocation across surfaces to maximize Return On Investment (ROI)
Manage brand measurement, attribution models, and the global testing roadmap to analyze performance and drive optimization
Serve as the strategic lead for external agencies and partner with regional leads to scale strategies for key growth markets
Bridge Sales and Marketing to ensure paid media campaigns support product launches and align with pipeline goals
Collaborate cross-functionally with Product, Legal, and Sales to drive performance marketing strategies and deliver customer insights
Qualification
Required
Bachelor's degree or equivalent practical experience
1 year of experience in B2B, direct response marketing, digital marketing, or marketing strategy
Preferred
Experience managing significant media budgets and external agencies to drive measurable ROI and market to decision-makers
Experience in data analysis, statistical methods, and A/B testing to interpret data and drive actionable strategies
Knowledge of performance marketing, measurement, KPIs, and paid media activation
Knowledge of the programmatic ecosystem, including ad exchanges, SSPs, DSPs, and ad servers
Ability to manage engaging priorities and collaborate cross-functionally with technical and business stakeholders
Excellent communication skills to articulate complex concepts to different audiences
Benefits
Bonus
Equity
Benefits
Company
Google specializes in internet-related services and products, including search, advertising, and software. It is a sub-organization of Alphabet.
10001+ employees
H1B Sponsorship
Google has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8763)
2024 (8872)
2023 (9682)
2022 (11626)
2021 (9109)
2020 (9785)
Funding
Current Stage
Public CompanyTotal Funding
$26.1MKey Investors
Andy Bechtolsheim
2004-08-19IPO
1999-06-07Series Unknown· $25M
1998-11-01Angel· $1M
Leadership Team
Sundar Pichai
CEO
Thomas Kurian
CEO - Google Cloud
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