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Digital People · 13 hours ago

Customer Relationship Management Manager

United States

Full-time

Remote

Mid, Senior Level

$90K/yr - $100K/yr

Digital People is a global leader in connectivity solutions, seeking a CRM Manager for their Center of Excellence. The role involves managing CRM databases, optimizing customer journeys, and driving lead generation to enhance customer engagement and satisfaction.

Human ResourcesInformation TechnologyStaffing Agency

Growth Opportunities

Hiring Manager

Shannon Sanderson

Responsibilities

CRM Database Management: Advanced proficiency in managing, optimizing, and ensuring the integrity and legal compliance of CRM databases, including conducting regular data health assessments

Marketing Automation: Expertise in using Adobe marketing automation tools (Marketo) to design, implement, and optimize nurture flows and campaigns

Lead Generation Platforms: Experience with account-based marketing (ABM) platforms, including selection, implementation, and management

Develop and execute lead generation strategies to attract and convert potential customers

Monitor and analyze lead generation performance, making data-driven adjustments as needed

Build ABM capabilities across the team including platform selection and management

Drive ongoing reporting of lead funnel including actionable insights and recommendations for improvement – monthly for business units and quarterly for executive team

Data Analysis & Reporting: Strong ability to generate actionable insights from CRM and lead funnel data, and to communicate findings through regular reporting to both business units and executive leadership

Customer Journey Mapping: In-depth understanding of designing, measuring, and optimizing customer journeys that align with business objectives

Data Privacy & Compliance: Up-to-date knowledge of data privacy laws and regulations relevant to CRM and digital marketing

Personalization Strategies: Knowledge of leveraging customer data to develop and implement personalized content and offers across email, SMS, and web channels

Cross-Functional Collaboration: Familiarity with integrating CRM strategies with web, social, PR, and creative teams to ensure cohesive customer experiences

Qualification

CRM Database ManagementMarketing AutomationLead Generation PlatformsData Analysis & ReportingCustomer Journey MappingData Privacy & CompliancePersonalization StrategiesAnalytical SkillsCross-Functional CollaborationOrganizational SkillsCommunication Skills

Required

Bachelor's degree in marketing, business, or a related field

Multiple years' experience in CRM management, customer journey mapping, and lead generation

Data-driven mindset with experience measuring and optimizing programs to meet business goals

Strong understanding of data privacy laws and regulations

Proficiency in Adobe marketing automation tools, specifically Marketo

Excellent analytical, organizational, and communication skills

Ability to work collaboratively with cross-functional teams

Ability to develop and execute strategies that drive customer engagement, retention, and satisfaction

Demonstrated strength in analyzing program performance and making data-driven decisions to optimize results

Competence in managing multiple concurrent projects, including journey development, lead generation, and reporting cycles

Capability to mentor direct reports and/or contractor support roles and foster a collaborative, innovative, and compliant team environment