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Shelf · 7 hours ago

Growth & Demand Generation Manager

New York, NY

Full-time

Hybrid

Mid Level

$135K/yr - $150K/yr

Shelf is a company focused on unlocking AI readiness by providing core infrastructure that enables GenAI deployment at scale. They are looking for a Growth & Demand Generation Manager to create and manage the demand generation engine, driving lead creation and pipeline acceleration while experimenting with innovative strategies.

Information TechnologyInternetKnowledge ManagementSaaS

No H1B

Responsibilities

Own the entire demand generation engine — from first touch to qualified pipeline

Design and execute strategies that drive consistent inbound and outbound lead flow

Take full accountability for pipeline impact and contribution to revenue

Maintain constant momentum across the funnel by identifying and removing bottlenecks

Develop and execute multi-channel demand generation programs that drive awareness, engagement, and conversion across digital, events, and content marketing

Own and optimize paid and organic channels including email, content syndication, search, social, partnerships, and community to fuel inbound pipeline growth

Launch and refine account-based marketing (ABM) strategies to engage high-value accounts and drive meaningful conversations with target buyers

Experiment with creative, unorthodox approaches and tools to demand gen — if there’s a standout way to drive impact, we want you to find it

Bring fresh ideas to the table every day and move quickly from idea → test → learn → iterate

Treat everything as an experiment: measure results, double down on what works, and stop what doesn’t

Partner closely with Sales, Marketing, and Product to create compelling messaging and content that resonates with technical audiences

Help shape campaigns and narratives that create tension, speak to real customer pain, and genuinely serve our audience—delivering real value while still driving pipeline impact

Analyze and report on campaign and funnel performance, ensuring we’re investing in high-impact initiatives

Manage and refine marketing automation workflows and lead nurturing programs to improve conversion rates and sales handoff efficiency

Own website conversion rate optimization and traffic to ensure our digital presence drives real engagement and pipeline growth

Build dashboards and insights that make performance clear, visible, and actionable across the business

Bring urgency and energy to the role — you don’t wait for direction, you create it

Operate with a founder’s mindset: resourceful, accountable, and relentlessly focused on impact

Take pride in going above and beyond to drive results

Qualification

Demand generation programsPipeline ownershipMarketing analyticsMarketing automation platformsCross-functional collaborationCreative approachFast-paced environment