Wealthsimple · 7 hours ago
Product Marketing Lead - Active Trader
United States
Full-time
Remote
Senior Level, Lead/Staff
CA$152K/yr - CA$190K/yr
8+ years expWealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage money. They are seeking a Product Marketing Lead to support their Active Trader business, focusing on creating compelling narratives and go-to-market strategies that resonate with traders. The role involves collaborating with cross-functional teams to drive engagement and adoption of trading products while leveraging market insights and personal trading experience.
FinanceFinancial ServicesFinTechImpact InvestingPersonal FinanceWealth Management
Responsibilities
Drive top-of-funnel growth for Active Traders: Collaborate closely with Sales and Growth in the Active Trader Growth Pod to design and scale acquisition strategies that increase qualified trader leads. You’ll help shape incentive frameworks, influence paid and partnership strategies, and connect GTM narratives to measurable growth. While reporting into PMM leadership, this role includes a dotted-line relationship to Sales leadership to maximize impact and exposure
Lead Go-To-Market initiatives for trader products: Own GTM execution, ensuring messaging is on point, campaigns run smoothly across stakeholders, and results are tracked and analyzed
Drive trader insights: Use your personal trading experience, client research, and internal data to uncover growth opportunities, advocate for trader needs and product roadmap priorities and champion marketing strategies that best resonate with this segment
Shape positioning & content: Translate complex trading products into clear, compelling narratives for traders, helping the business stand out in a competitive market
Run experiments and test ideas: Design and execute small-scale experiments to explore product or marketing optimizations, using results to influence bigger bets
Stay ahead of market trends: Monitor the trading ecosystem, competitor offerings, regulations, and emerging opportunities to ensure Wealthsimple is at the forefront of innovation
Leverage AI to supercharge marketing: Use AI tools to extract insights, streamline processes, and enhance the impact and reach of campaigns
Qualification
Required
8+ years of marketing experience in hyper-growth technology organizations
Active trading experience: You actively trade stocks, options, crypto, or other instruments and understand the behaviors, tools, and motivations of high-frequency traders
Proven track record of developing go-to-market plans, shaping positioning, and turning strategy into live campaigns
Strong cross-functional collaboration skills: you have high conviction in your ideas that span product and marketing and you bring out the best in others and ensure coordinated, high-quality delivery
Strong familiarity with SQL to analyze datasets, evaluate marketing campaign performance, inform go-to-market decisions and translate insights into action
Fluency with AI tools that boost productivity and inform strategy
Sharp attention to detail, ensuring all materials are accurate, aligned, and trader-focused
Bias toward action: you thrive in fast-paced environments and are comfortable working with ambiguity
Growth mindset and challenger mentality: you seek opportunities to improve business outcomes, marketing approaches, and your own skills
Benefits
Top-tier health benefits and life insurance
Long-term group savings with employer match using our Wealthsimple for Business platform
20 vacation days + 4 wellness days per year, and unlimited sick and mental health days
90 days away program: Employees can work outside of Canada for up to 90 days per calendar year
A wide variety of peer and company-led Employee Resources Groups (e.g., Rainbow, Women of Wealthsimple, Black @ WS)
Company
Wealthsimple
Wealthsimple is a fintech company that offers digital financial services to help investors grow and manage their money.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.44BKey Investors
TCVAllianz XPower Financial Corporation
2025-10-27Series E· $393.04M
2025-10-27Secondary Market· $142.93M
2021-05-03Series B· $610.77M
Leadership Team
Michael Katchen
Co-founder & CEO
Radhika Kakkar
COO
Recent News
Canada NewsWire
2026-01-16
Calgary Herald
2026-01-08
Company data provided by crunchbase