Chiefly · 1 day ago
GM, Digital Products (Remote)
United States
Full-time
Remote
Director/Executive
$120K/yr - $160K/yrChiefly connects exceptional operators with scaling internet businesses, and they are seeking a GM for Digital Products. The role involves owning the digital revenue engine and launching a flagship subscription product to an established waitlist, leveraging the brand's strong market presence and proven product-market fit.
Computer Software
Responsibilities
Launch the subscription platform to the 3,000+ waitlist members
Own the full funnel and customer journey: free -> paid -> retained
Own pricing, packaging, monetization, and the subscription growth roadmap
Build product growth loops & retention (virality, referrals, engagement)
Build lifecycle messaging + winback (in-product + email)
Build data infrastructure, dashboards, reporting, and metric definitions from 0→1
Run a tight shipping + experiment cadence, and hold vendors/contractors/teammates to a high standard
Qualification
Required
SaaS/Digital Product GTM: taken a subscription product from launch → thousands of paid subscribers
Product-led growth (PLG) chops: you think in activation, retention, and compounding loops
Pricing, packaging, retention: you've materially improved churn/LTV
Lifecycle + CRO execution: landing pages, onboarding, email/in-product messaging, and experiments that ship
Technical literacy: can instrument tracking and work with engineers
Leadership: can lead a small team, command respect, and hold the bar
Founder-led brand savvy: can build inside a founder-led personal brand & voice without flattening it
Preferred
Education, content, or creator-led brand experience
Converted an existing audience into paid subscriptions
Shipped under bootstrapped constraints (small team, low tooling)
Direct-response chops: positioning, offers, landing pages, lifecycle email
Subscription mechanics ownership: trials, annuals, save flows, dunning, winback
Socials/content fluency, familiarity with SEO and paid strategy
Company
Chiefly
Hire CEOs, COOs, Operators, Integrators, Managing Directors, Portfolio Company Leaders, and more.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase