Portillo's · 1 week ago
Director of Field Marketing
Oak Brook, IL
Full-time
Onsite
Director/Executive
$150K/yr - $170K/yr
10+ years expPortillo's is a well-known restaurant chain, and they are seeking a Director of Field Marketing to develop strategies that drive traffic and brand awareness. This role involves leading local marketing efforts, managing a team, and collaborating with various departments to ensure successful execution of marketing plans.
Food and BeverageRestaurants
Responsibilities
Define and oversee the field marketing strategy, goals, KPIs, and performance metrics to drive sustained results throughout the year
Align local marketing strategies with brand and promotional strategies at the national level, as well as company growth goals
Manage marketing efforts for new restaurant openings, including pre-opening activities, grand opening events, post-launch campaigns and post-mortems to drive continuous improvement in field marketing
Oversee and deliver quarterly business reviews with the field marketing team and cross-functional partners
Analyze local market trends, competitive landscape, and consumer behavior to inform marketing decisions
Establish a data and insight-driven approach to refining local partnership strategy, optimizing campaigns and partnerships, and scaling relationships across markets
Cultivate strategic relationships with restaurant operations leadership to drive alignment and collaboration on local marketing initiatives at the restaurant level
Develop strategy to build and scale local partnerships with schools, community organizations, and businesses to foster brand loyalty
Lead and mentor a team of field marketers across key markets nationwide
Foster collaboration between marketing, restaurant operations and other cross-functional teams to ensure seamless execution of programs
Oversee fundraising strategy and program management to strengthen community ties
Develop and implement integrated local marketing plans to drive restaurant traffic, build sales, increase brand awareness and strengthen community engagement
Provide strategic vision and direction of Portillo’s Food Truck (The Beef Bus) and oversee day-to-day management in partnership with cross-functional teams and outside agencies
Manage and monitor field marketing performance, ensuring continuous improvement and optimization to drive sustained results throughout the year
Manage local marketing budgets, including sponsorships and fundraising activity, ensuring cost-effective strategies that deliver ROI
Ensure consistent brand messaging across all local channels and touch points
Demonstrate a passion for the brand by living our purpose and values with a servant-leader mentality and authentic passion for the brand
Partner with the PR/Communications team to maximize local media opportunities and public relations efforts to amplify brand awareness and drive trial
Bring creativity, energy, and relevance to local activations, partnerships, and campaigns that reflect the fun and personality of the Portillo’s brand
Other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or related field
10+ years of marketing experience, with at least 5 years in a field marketing leadership role within QSR or retail environments
5+ years of people management experience with demonstrated ability to coach, develop, and lead high-performing teams
Proven track record of developing and executing successful local marketing strategies
Strong analytical skills and experience with marketing performance metrics
Excellent communication, leadership, and project management skills
Experience driving change in a dynamic, results-oriented environment
Aptitude for balancing multiple priorities with strong organization and prioritization capability
Ability to coach and develop marketing strategy with operational leaders
Exceptional ability to build consensus across a wide range of stakeholders
Proficiency with using the Microsoft Office Suite, Asana and other collaboration and workflow tools
Ability to travel up to 50% to support field marketing initiatives
Valid driver's license with reliable and independent transportation
Benefits
Participation in a discretionary bonus program based on company and individual performance, among other ingredients
A monthly technology reimbursement
Equity awards
Quarterly Portillo’s gift cards
A bun-believable benefits package that includes medical, dental, and vision insurance along with paid time off, life insurance, and our 401(k) plan with a company match
Company
Portillo's
Hot dog! Since 1963, Portillo’s has been serving unrivaled Chicago street food in nostalgic themed restaurants.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$116M2024-02-28Post Ipo Secondary· $116M
2021-10-21IPO
Leadership Team
Tony Darden
Chief Operating Officer
Denise Lauer
Chief Marketing Officer
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