Walmart Canada · 1 week ago
Director, Marketing Planning and Strategy – Embedded eCommerce Partner (Omnichannel & Member Experience)
(USA) Sam's Home Office AR Bentonville Home Office
Full-time
Onsite
Director/Executive
10+ years expWalmart Canada is seeking a Director, Marketing Planning and Strategy for their Sam's Club eCommerce division. In this role, you will connect marketing campaigns to member experiences and drive eCommerce growth through strategic planning and performance analysis.
DeliveryRetailShopping
Responsibilities
Build the “Marketing supports eCom” blueprint: define how Marketing best drives eCommerce growth (and when it shouldn’t), create clear decision flows, and establish a rhythm for shared planning, performance readouts, and action
Connect campaigns to the experience: ensure every major initiative ladders into a real on-site/app/in-club journey—so messaging, offer, and UX work together to improve conversion, adoption, and member satisfaction
Drive digital penetration growth: influence strategies that increase members shopping both online and in club, and create cross-experience pathways (e.g., App → Scan & Go → Curbside/D2H) that build frequency and loyalty
Own performance interpretation and proactive pivots: read dashboards, spot leading indicators, diagnose “why” (creative, offer, traffic quality, onsite friction), and mobilize the right owners quickly to adjust plans
Translate product releases into growth moments: stay fluent in eCom capability updates (feature releases, enhancements like order amendments, app/site improvements), and turn them into clear member value stories, launch plans, and adoption strategies
Create a unified, executive-ready narrative: communicate business health, growth drivers, and tradeoffs in a way that aligns Marketing leadership, eCom leadership, and cross-functional teams
Run a 6+ month GTM pipeline and playbooks: build launch readiness with positioning, messaging, KPIs, and roles so features hit the market with clarity and consistency
Lead a small, high-leverage team: manage one direct report (team of two)—setting priorities, coaching for impact, and ensuring the team is focused on the work that moves the business
Partner tightly with Channel Activation and Marketing Analytics: connect media and channel performance to eCom outcomes, ensure shared measurement definitions, and keep execution owners moving fast with the right insights
Qualification
Required
Marketing planning/strategy leadership in eCommerce/omnichannel (10+ years)—with a track record of supporting sales through better experiences, smarter prioritization, and clear GTM
A “connect the dots” mindset: you naturally ask, “How does marketing support the eCom business?” and “How are we connecting campaigns to the experience?”—then you build the plan to make it real
Analytics fluency + action orientation: you can read dashboards, identify root causes, and push timely pivots without waiting for perfect information
Product/release awareness: you understand how digital capabilities roll out and how to translate release details into member value, messaging, and adoption
Strong leadership judgment: you're confident enough to not support everything—you prioritize what matters, challenge assumptions, and create alignment without authority
Cross-functional influence skills: you've partnered effectively with eCom business teams, Channel Activation, and Marketing Analytics to turn performance into coordinated action
Clear storytelling and executive communication: you can turn complex performance into a simple narrative with implications, decisions, and next steps
Benefits
Competitive pay
Performance-based bonus awards
Other great benefits for a happier mind, body, and wallet
Company
Walmart Canada
Walmart Canada is a subsidiary of Walmart that operates a chain of more than 400 stores nationwide. It is a sub-organization of Walmart.
10001+ employees
Funding
Current Stage
Late StageRecent News
Canada NewsWire
2025-12-18
Canada NewsWire
2025-12-03
Company data provided by crunchbase