The New York Racing Association · 6 days ago
Director Ticket Sales and Premium Seating
Jamaica, NY
Full-time
Hybrid
Director/Executive
$126K/yr - $150K/yr
10+ years expThe New York Racing Association is seeking a Director of Ticket Sales and Premium Seating to manage a team and drive revenue growth for their venues. This role involves planning and directing sales activities, overseeing customer service, and collaborating with various departments to ensure exceptional client service and contract fulfillment.
AssociationEquestrianNon ProfitSports
Responsibilities
Partner with the Vice President of Sales & Hospitality to develop and execute a comprehensive revenue strategy for NYRA venues
Lead, manage, and mentor sales staff to achieve revenue and performance objectives
Collaborate cross-functionally with internal departments including Racing, Marketing, Food & Beverage, Guest Services, Legal, Accounting, and Ticket Operations to ensure exceptional client service and contract fulfillment
Oversee pricing strategies, ticket packaging, and on-sale plans to optimize revenue, control costs, and expand into new market segments
Lead training and development initiatives for premium seating and hospitality sales staff
Monitor, track, and report on ticketing and seating inventory performance
Conceptualize, plan, and launch new premium seating areas and hospitality offerings that enhance the guest experience
Manage ticket fulfillment logistics and event activation plans to ensure seamless execution
Oversee multiple projects concurrently in a fast-paced, deadline-driven environment
Manage multiple projects simultaneously in a fast-paced environment
Sell NYRA event facilities, premium seating, hospitality, general seating, admissions, and parking to drive sales revenue
Identify, prospect, and engage potential clients to initiate and advance the sales process
Customize sales presentations based on client objectives and business needs
Conduct outbound sales efforts, including calls and in-person meetings, to secure new and renewal contracts
Design and sell group and event packages utilizing NYRA venues and assets
Assist in pricing strategies and the evaluation of event alternatives
Support contract negotiations and ensure all agreements are reviewed and approved by the Legal Department
Contribute to the development of sales and marketing collateral, including web, print, broadcast, and social media assets
Coordinate access to premium seating, ticketing, parking, and hospitality inventory in accordance with NYRA policies and procedures to ensure superior guest experience
Qualification
Required
Bachelor's degree or equivalent experience
At least 10 years of successful ticket sales experience in the thoroughbred racing or sports entertainment industries
Excellent oral, written communication, customer service and problem-solving skills
Proficient computer skills including experience with (Word, PowerPoint, Excel and Outlook) as well as the ability to learn and master new software programs including NYRA's CRM and ticketing system
Ability to function in fast-paced environment, handle multiple projects and adhere to deadlines
Driver's license, ability to travel to Saratoga in the Summer
Available to work flexible hours including holidays, evenings and weekends
Principles of sales via telephone, in-person and virtual communications
Principles of customer service
NYRA sales venues, products and services
Ticketmaster Archtics ticketing application
Company
The New York Racing Association
The New York Racing Association is a nonprofit organization that manages and operates thoroughbred horse racing tracks in New York.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Katie Keenan
SVP, Chief Experience Officer (CXO)
Recent News
Business Wire
2025-10-25
Sports Business Journal
2025-10-16
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