Lila and Hayes · 1 week ago
Brand Strategy & Partnerships Manager
Fort Worth, TX
Full-time
Onsite
Entry, Mid Level
$45K/yr - $55K/yr
2+ years expLila & Hayes is a growing lifestyle brand focused on elevated design and meaningful brand relationships. They are seeking a Brand Strategy, Partnerships & PR Manager to lead brand visibility, partnerships, and strategic initiatives that drive awareness and momentum for the brand.
Apparel & Fashion
Hiring Manager
Adair Rogers Vilella
Responsibilities
Lead PR outreach and relationship management
Manage press pitching, gifting, follow-ups, and coverage tracking
Own brand storytelling and messaging for media opportunities
Coordinate press assets, product samples, and timelines
Track and report on press placements and brand exposure
Identify and develop strategic brand partnerships
Manage collaboration planning, outreach, and execution
Coordinate contracts, timelines, deliverables, and launches
Ensure partnerships align with brand positioning and growth objectives
Work closely with the Creative Lead to support influencer partnerships
Align influencer and collaboration initiatives with broader brand campaigns
Help guide campaign goals, timelines, and partner selection
Ensure partnerships support both awareness and engagement goals
Plan and execute product launches, brand initiatives, and key moments
Support planning and execution of events and pop-ups
Coordinate timelines, partners, and promotional strategy
Ensure launches are cohesive across PR, partnerships, and marketing channels
Assist in planning and executing brand photoshoots in support of: Campaigns, Partnerships, PR initiatives
Support photoshoot logistics, including: Shot lists and creative needs (in collaboration with the Creative Lead), Product and sample coordination, Timeline and on-set support
Ensure final assets are organized and delivered for marketing and PR use
Qualification
Required
Bachelor's degree in marketing, communications, public relations, or related field
2-4 years of professional experience in PR, brand strategy, partnerships, or marketing
Experience working in-house at a brand or at a PR/marketing agency
Strong written and verbal communication skills
Highly organized with strong project management abilities
Comfortable managing multiple initiatives simultaneously
Confident working cross-functionally and with external partners
Preferred
Strategic but highly execution-focused
Relationship-driven and comfortable with outreach
Organized, proactive, and detail-oriented
Confident managing timelines, partners, and deliverables
Confident in tracking analytics and ROI
Energized by building brand visibility and long-term growth
Company
Lila and Hayes
Lila and Hayes is a Fort Worth, TX based Pima cotton clothing brand centered around classic children’s clothing and sleepwear with contemporary prints and styles.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase