AbbVie · 1 day ago
International Marketing Manager, Omni-Channel, Eyecare
Mettawa, IL
Full-time
Onsite
Mid, Senior Level
$121K/yr - $230K/yrAbbVie is a company dedicated to discovering and delivering innovative medicines and solutions for serious health issues. The International Marketing Manager for Eye Care will develop and implement an omni-channel strategy, optimize existing channels, and collaborate with various teams to enhance customer engagement and experience.
BiotechnologyFinancial ServicesHealth CareMedicalPharmaceuticalVenture Capital
Responsibilities
Develop & deliver the implementation of the International omnichannel strategy for Eye Care, including a data driven focus demonstrating measures of success of the omni-channel experience for our customers
Bring Digital / CRM / omnichannel subject matter expertise to International strategic Eye Care brand plans and have responsibility for ensuring the customer experience is optimized for key stakeholders
Drive design and implementation of ideal connected channel experiences for Eye Care HCPs aligned to brand journey phases, customer insights, and key messaging strategy with a cross-functional team (incl Marketing, Medical, BTS & CEx) that delivers measurable business impact
Work in close partnership with IMCO Eye Care brand marketers to expand & amplify customer channel engagement, with particular focus on contributing process expertise to implement content through AbbVie digital infrastructure (e.g. e-Wizard, VAEs, etc)
Collaborate with the International Insights team and other relevant partners within International CEx to set and promote a robust evaluation system to assess the effectiveness of the omnichannel plans
Partner with the International Strategic Operations and Digital Transformation teams to create best in market approaches to digital engagement
Engage key affiliates to support their digital transformation journey and capabilities to ensure integration and consistency of IMCO omni-channel strategy implementation
Provide CRM/Digital execution and response channel/tactic expertise across all channels (e.g., Email, Web, Mobile Apps, Social, etc.)
Collaborate with counterparts in other IMCO TAs i.e. Immunology & Oncology, as well as within Specialty Care, in order to foster best practice creation and adoption
Guide creative agencies to ensure the development of content & assets aligned with CRM/Digital marketing best practices
Understand and execute data capture and data privacy (opt management) consistently across all channels
Qualification
Required
Extensive experience in Multi/Omni-channel Marketing
Experience in the pharmaceutical / device industry
Educated to Degree level or equivalent
Preferred
Scientific background, Eye Care experience preferred but not essential
Benefits
Paid time off (vacation, holidays, sick)
Medical/dental/vision insurance
401(k)
Company
AbbVie
AbbVie is a biopharmaceutical company focused on immunology, oncology, neuroscience, virology, and aesthetics. It is a sub-organization of AbbVie.
Founded in 2013
10001+ employees
H1B Sponsorship
AbbVie has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (273)
2024 (190)
2023 (225)
2022 (284)
2021 (186)
2020 (186)
Funding
Current Stage
Public CompanyTotal Funding
$15B2024-02-27Post Ipo Debt· $15B
2023-03-08Post Ipo Equity· $0.25M
2012-12-20IPO
Leadership Team
Robert Michael
Chairman of the Board and Chief Executive Officer
Micah Bregman
Vice President, Global Strategy and Pipeline, Allergan Aesthetics
Recent News
2026-01-20
2026-01-20
Company data provided by crunchbase