EST Companies LLC · 19 hours ago
Marketing Specialist
Tacoma, WA
Full-time
Onsite
Mid Level
$70K/yr - $80K/yrEST Companies is seeking a dynamic and detail-oriented Marketing Specialist to join their team. The role involves developing and executing comprehensive marketing strategies across multiple channels to enhance brand visibility, drive engagement, and support sales growth.
IndustrialIndustrial DesignService Industry
Responsibilities
Develop and implement integrated marketing campaigns utilizing SEO, social media marketing, content marketing, and multichannel marketing strategies
Manage digital advertising efforts including Facebook Advertising, Google AdWords, and performance marketing initiatives
Oversee and optimize email marketing campaigns using marketing automation tools and analyze campaign performance with Google Analytics
Create compelling content for various platforms, including website content via WordPress, HTML email templates, and print advertising materials
Conduct market research to identify trends, customer needs, and competitive insights to inform marketing strategies
Collaborate with product management teams to develop promotional materials that support sales proposals and sales initiatives
Manage advertising sales efforts by identifying new opportunities and maintaining relationships with partners
Monitor budgets for campaigns, track ROI, and adjust strategies accordingly to maximize effectiveness
Maintain a consistent brand voice across all channels while ensuring compliance with industry standards and best practices
Identify and coordinate trade shows
Qualification
Required
Develop and implement integrated marketing campaigns utilizing SEO, social media marketing, content marketing, and multichannel marketing strategies
Manage digital advertising efforts including Facebook Advertising, Google AdWords, and performance marketing initiatives
Oversee and optimize email marketing campaigns using marketing automation tools and analyze campaign performance with Google Analytics
Create compelling content for various platforms, including website content via WordPress, HTML email templates, and print advertising materials
Conduct market research to identify trends, customer needs, and competitive insights to inform marketing strategies
Collaborate with product management teams to develop promotional materials that support sales proposals and sales initiatives
Manage advertising sales efforts by identifying new opportunities and maintaining relationships with partners
Monitor budgets for campaigns, track ROI, and adjust strategies accordingly to maximize effectiveness
Maintain a consistent brand voice across all channels while ensuring compliance with industry standards and best practices
Identify and coordinate trade shows
Proficiency in SEO, social media marketing, digital marketing, content marketing, B2B marketing, performance marketing, e-commerce platforms, and print advertising
Strong knowledge of Adobe Creative Suite for designing engaging visuals and multimedia content
Experience with WordPress, HTML coding basics, Google Analytics, Google AdWords, Facebook Advertising, email marketing platforms, and marketing automation tools
Excellent research skills combined with copywriting expertise to craft compelling messages tailored to target audiences
Ability to analyze data effectively using analytics tools to optimize campaigns and improve overall performance
Strong understanding of sales processes and product management principles to align marketing efforts with business objectives
Budgeting skills for managing campaign spend efficiently while achieving desired results
Benefits
401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Company
EST Companies LLC
Founded in 2006, EST Companies, LLC. has worked hard to build a reputation for quality and professionalism.
Founded in 2006
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
John McAuliffe
CFO
Company data provided by crunchbase