Vibrant Wellness · 1 week ago
Business Development Representative / Field Marketing
Austin, Texas Metropolitan Area
Full-time
Hybrid
Entry, Mid Level
2+ years expVibrant Wellness is a science-led specialty lab serving the functional and integrative medicine community. They are seeking a Hybrid BDR & Field Marketing Representative to engage marketing-sourced leads, qualify them for sales, and represent the company at industry events. The role focuses on nurturing leads, maintaining data quality in HubSpot, and collaborating with sales and marketing teams.
BiopharmaHealth CareLife Science
Hiring Manager
Doug Vigliano, MBA
Responsibilities
Engage marketing-sourced leads from webinars, events, referrals, influencer partnerships, and campaigns
Conduct early-stage outreach via email, phone, SMS and social
Qualify interest, intent, and fit, progressing leads through the marketing funnel until they are sales-ready
Execute clean, well-documented handoffs to Sales
Represent Vibrant Wellness at industry conferences and events (~2x per quarter)
Deliver clear product overviews and articulate our core differentiators to providers
Capture qualitative insights from the field and share learnings with Marketing and Sales to inform future campaigns
Maintain accurate, enriched, and well-segmented lead data
Improve field structure, workflows, automation, and lead routing logic
Build dashboards and reports to track lead quality, conversion, and performance
Use a mix of AI tools and manual review to vet leads and optimize workflows
Partner closely with Sales while respecting ownership boundaries
Work alongside Marketing Operations to refine systems and lead flow
Report into Marketing with transparency and alignment across Sales leadership
Qualification
Required
2+ years of experience in a BDR, sales support, field marketing, or revenue operations role
Hands-on experience with HubSpot CRM, including workflows, custom objects, and reporting
Strong communication skills with the ability to engage confidently in both written and live conversations
Demonstrated ownership, follow-through, and comfort working independently
Bachelor's degree in Marketing, Business, or a related field
Self-starter mindset with a balance of coachability and accountability
Must be based in Austin, TX, with the ability to work from the office
Preferred
Familiarity with integrative, functional, or holistic health (strong plus)
Company
Vibrant Wellness
Vibrant Wellness is a leading CAP-accredited biotech company based in Santa Clara, CA
51-200 employees
Funding
Current Stage
Growth StageRecent News
Longevity.Technology - Latest News, Opinions, Analysis and Research
2025-10-28
2025-08-05
Company data provided by crunchbase