Tapstitch | Make fashion · 2 days ago
Head of Performance Marketing (Paid Social-Led Growth)
New York, NY
Full-time
Hybrid
Director/Executive
$140K/yr - $200K/yr
6+ years expTapstitch is a global, AI-powered fashion platform helping SMBs, creators, and entrepreneurs design, produce, and ship apparel at scale. The Head of Performance Marketing will own Tapstitch's paid acquisition engine and lead the U.S. growth strategy, focusing on driving incremental GMV through paid channels and building a high-impact growth team.
Apparel & Fashion
Responsibilities
Own U.S. paid acquisition strategy across priority channels (YouTube, TikTok, and emerging platforms)
Drive incremental GMV through structured experimentation and optimization
Manage budgets, pacing, CAC targets, and ROI performance
Continuously refine ICPs and acquisition hypotheses
Hire and scale a high-performing Performance pod, including:
Media buying talent
CRO specialists
Creative Lead
Expand creative talent as needed to deliver premium, high-volume content informed by performance learnings
Establish clear operating rhythms, testing frameworks, and performance dashboards
Partner closely with Creative to brief, iterate, and scale winning assets
Build a tight creative → performance feedback loop
Develop scalable frameworks for:
Hooks
Messaging
Formats
Funnel optimization
Partner with Lifecycle and Product to ensure strong:
Paid → activation flows
Onboarding experience
Retention loops
Translate performance data into clear insights and prioritized actions
Ensure learnings influence broader GTM strategy
Clear, structured testing roadmap
High-performing creative engine producing premium + high-volume content
Predictable acquisition insights
Strong partnership with GTM leadership
Scalable systems that power sustained U.S. growth
Qualification
Required
6-10+ years in performance marketing, growth, or paid acquisition
Deep experience scaling YouTube and/or TikTok ads
Background in B2B SaaS or B2B marketplaces (SMB-focused)
Experience at high-growth companies (Series A-C or equivalent)
Proven track record owning revenue outcomes
Strong analytical and systems-thinking mindset
Builder mentality (0→1 and 1→10)
Comfortable operating in ambiguity
Equally strong in strategy and execution
Clear POV on creative performance
Preferred
Facebook / Instagram experience
Marketplace experience
Prior ownership of full-funnel acquisition (paid → activation → retention)
Company
Tapstitch | Make fashion
Tapstitch is the all in one-in-one solution that empowers entrepreneurs to start and scale successful fashion brands.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase