InclineBet · 17 hours ago
CRM Manager (Philadelphia, PA Or Walnut Creek, CA)
Incline Gaming Marketing is looking for a CRM Manager to enhance customer loyalty and revenue growth through effective CRM strategies. The role involves managing email, push, and in-app messaging campaigns, analyzing campaign performance, and ensuring the effective use of CRM tools and technologies.
Content CreatorsCRMDigital Marketing
Responsibilities
Manage execution of email, push and in app messaging campaigns and partnering with internal and external stakeholders to ensure our clients objectives are met
Manage campaigns end-to-end, including targeting, segmentation, set-up, testing, execution, fulfillment, reporting and optimization
Create and manage personalized modules and campaign automations
Create and manage promotions for clients
Analyze campaign performance to provide actionable recommendations and deliver continuous improvements to CRM marketing programs
Manage relationships with CRM software vendors and ensure the effective use of CRM tools and technologies
Stay current on industry best practices and trends, and leverage this knowledge to inform the strategy
Qualification
Required
Exceptional project management and analytical skills
Ability to develop and implement effective CRM strategies to increase customer loyalty, retention, and revenue growth
Eye for quantitative digital CRM
Ability to manage multiple priorities while delivering outstanding execution
Manage execution of email, push and in app messaging campaigns
Partnering with internal and external stakeholders to ensure clients objectives are met
Manage campaigns end-to-end, including targeting, segmentation, set-up, testing, execution, fulfillment, reporting and optimization
Create and manage personalized modules and campaign automations
Create and manage promotions for clients
Analyze campaign performance to provide actionable recommendations and deliver continuous improvements to CRM marketing programs
Manage relationships with CRM software vendors and ensure the effective use of CRM tools and technologies
Stay current on industry best practices and trends
A hunger to be a continuous learner and getting things done in the digital gaming space
Creative problem-solving acumen
Analytical rigor to verify or invalidate assumptions
Hands-on experience with major CRM systems, ESP's and Push providers like Optimove, Braze, Bloomreach, etc
Preferred
Familiarity with online gaming and sports is a major advantage
You have interest in sports betting and/or casino