Virtual Rockstar Careers · 1 week ago
Performance & Lifecycle Marketing Manager (GHL Expert) \- Virtual Assistant
United States
Full-time
Remote
Mid Level
$7/hr - $7.50/hr
3+ years expVirtual Rockstar is hiring a full-time Performance & Lifecycle Marketing Manager on behalf of a fast-moving, high-growth organization. This role focuses on owning the company’s communication and lifecycle marketing engine, designing, deploying, and optimizing automated email and SMS campaigns to drive appointment generation.
Staffing & Recruiting
Responsibilities
Manage the daily “heartbeat” of company communication
Design and deploy email and SMS messaging that keeps the sales force informed, engaged, and performing
Ensure internal communication is timely, clear, and action-oriented
Create and execute internal marketing campaigns that drive agents to subscribe to and actively use the company’s software systems and services
Build messaging that increases adoption, engagement, and utilization across the sales force
Master GoHighLevel to help agents upload their contacts and activate automated marketing sequences
Build, test, and optimize lifecycle campaigns that market to those contacts and drive booked appointments
Measure success by appointment opportunities generated for agents
Participate in a daily start-of-day sync to align on deliverables
Provide an end-of-day progress report detailing completed work and performance metrics
Execute multiple campaigns per day
Move fast, test often, and refine campaigns using real-time performance data
Work independently without constant supervision
Maintain a strong obsession with daily milestones, metrics, and reporting
Qualification
Required
GoHighLevel (GHL) Mastery
Advanced experience with workflows, CRM management, snapshots, and trigger links (mandatory)
Direct Response Copywriting
Ability to write concise, high-converting email and SMS copy that drives immediate action
Lifecycle Automation Expertise
Proven experience building complex nurture sequences and trigger-based customer journeys
Performance Tracking & Optimization
Strong ability to analyze open rates, click rates, and conversion-to-appointment metrics and pivot strategy quickly
AI Proficiency
Expert use of AI tools (e.g., ChatGPT, Claude) to accelerate content creation and campaign optimization
100% Dedicated Role
This is a full-time, exclusive position. Moonlighting, freelancing, or managing other clients is not permitted
U.S. Business Hours Required
Must be fully available during U.S. business hours (Mountain Time preferred; Pacific–Eastern acceptable)
Communication
Exceptional written and verbal English communication skills required for daily syncs and internal coordination
3+ years of experience in Performance Marketing, Lifecycle Marketing, or Growth Automation
Deep, hands-on experience in the GoHighLevel ecosystem
Demonstrated success generating leads or booked appointments through automated campaigns
Experience collaborating with designers to produce high-quality marketing assets
Strong problem-solving mindset—you don't wait for instructions; you figure it out and execute
Benefits
Competitive salary commensurate with experience.
Opportunities for professional development and growth.
Work in a dynamic and supportive team environment.
Make a meaningful impact by helping to build and strengthen families across the globe.
Company
Virtual Rockstar Careers
Are you a skilled virtual assistant looking for rewarding opportunities to showcase your talent and expertise? Look no further than Virtual Rockstar! Virtual Rockstar is a community of dedicated professionals committed to excellence, integrity, and collaboration.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase