Hai Hospitality · 5 hours ago
Social Media Content Strategist - Part-Time
Austin, TX
Full-time, Part-time
Onsite
New Grad, Entry LevelHai Hospitality is a multi-concept restaurant group based in Austin, Texas, seeking a Social Media Content Strategist. This role involves creating, managing, and optimizing engaging social content across all brands, supporting the Social Media Manager, and fostering online communities through analytics and content creation.
Food and BeverageRestaurants
Responsibilities
Support and execute social media strategy across all five Hai Hospitality brands
Create and manage social content, including caption writing, Instagram grid planning, and scheduling content in Later
Identify and execute trending short-form video formats and sounds for TikTok and Reels
Stay current on social media best practices, tools, and platform trends relevant to Hai Hospitality
Support the Social Media Manager in ensuring content is captured and published for new menu items, features, events, and new locations
Assist on-site at photoshoots and upload assets to the AIR database with proper labeling for future use
Edit photo and video content as needed to align with individual brand aesthetics
Design social graphics in Canva for promotions, events, and campaigns
Grow and nurture online communities across all brands
Build brand advocacy through proactive engagement via comments and direct messages
Monitor and route guest inquiries or concerns (allergies, ingredients, feedback, etc.) to the appropriate restaurant teams
Support influencer engagement and broader social community outreach initiatives
Assist with monthly and quarterly social media reporting across all platforms
Analyze performance data and provide actionable insights to improve engagement, visibility, and revenue-driving efforts
Support and maintain relationships with established influencers
Research, build, and maintain an influencer database across all brands and markets
Assist in developing influencer programs to support campaign goals and KPIs
Act as a liaison between the brand and influencers for campaign coordination, content delivery, and agreements
Support post-campaign reporting and evaluation
Assist the marketing team with digital campaign ideation for holidays, promotions, and key brand moments
Qualification
Required
Must be located in Austin, TX
Reliable transportation to the office and on-site photoshoots
Proficiency with photo and video editing tools (Canva, CapCut, Adobe Suite, or similar)
Strong communication skills and high attention to detail
Ability to manage multiple brands and priorities in a fast-paced environment
This is a part-time role (25–30 hours per week) with in-office expectations on Monday, Tuesday, and Thursday from 9:30am–4:30pm
Resume required, along with links to at least three relevant work samples or a portfolio
Must be able to communicate effectively with colleagues, clients, and supervisors, including via email, phone, and in-person interactions
Ability to read, understand, and respond to written or digital documents, including emails, reports, and policies
Detect and address workplace safety issues and adhere to safety guidelines and standards
Ability to sit at a desk and use a computer or other office equipment for extended periods
Perform repetitive hand and wrist movements for typing, writing, or data entry
Lift and carry office supplies, files, or equipment weighing up to 25 lbs
Adapt to a fast-paced work environment, including managing deadlines and shifting priorities
Work collaboratively in close proximity to coworkers in shared office spaces
Tolerate exposure to standard office elements, such as artificial lighting, noise from office equipment, or climate-controlled environments
Understand and follow directives, policies, and workflows provided by supervisors or management
Reasonable accommodations may be made to enable qualified individuals with a disability to perform the essential functions
Company
Hai Hospitality
Hai Hospitality is a restaurant group based in Austin, Texas.
Founded in 2003
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Tony Montero
Chief Executive Officer
Brian Morrow
Chief Financial Officer (CFO)
Recent News
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2025-07-07
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2025-04-24
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