Director of Marketing & Media jobs in United States
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Smart & Final · 1 week ago

Director of Marketing & Media

positionCommerce, CA
timePart-time
remoteOnsite
seniorityDirector/Executive
money$125K/yr - $175K/yr
date6+ years exp

Smart & Final is seeking an experienced Director of Marketing & Media for their Store Support Center. This role is responsible for the strategic management of marketing programs to support sales, brand development, and customer engagement, while collaborating closely with various teams to ensure alignment with company objectives.

RetailWholesale
Hiring Manager
Jennifer Cortez
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Responsibilities

Lead and manage the strategic implementation and tactical execution of Marketing & Merchandising promotional calendar and seasonal customer moments throughout omnichannel paid and owned media
Partner with the VP, Digital Marketing & Loyalty to ensure a holistic approach to media, promotional and shopper marketing programs leverage the right marketing and media mix and ensure alignment with our company strategy and objectives
Direct cross-functional work across Marketing, Media and Digital Commerce teams
Develop annual media, content and measurement plans to support both B2B and B2C customer bases to drive store/digital customer traffic and engagement
Develop strong working relationships to ensure with key Marketing, Merchandising and Digital Commerce stakeholders
Manage Media Agency of Record and Digital Coupon/Loyalty partnerships to ensure flawless execution and alignment with sales and engagement goals
Partner with the Marketing Analytics team and media AOR to develop effective reporting tools that will aid in assessing marketing and media performance and presenting media performance to a broader group
Oversee promotions and merchandise marketing through effective leadership, providing guidance and prioritization of activities for paid and owned promotional media packages, partnerships, and digital coupons
Support any local marketing and media needs for store openings or remodels
Support market level intelligence including the Customer Data Platform (CDP), competitive insights, customer/media profiles and personas, media consumptions/usage trends
Help initiate and participate in Marketing Creative reviews and digital thoughts leadership meetings to share insights and trends in the marketing, media and shopper spaces and drive innovation through agile test, learn and apply approach
Direct all relevant budgets for media and content through agency partners
Direct and motivate the Associate Manager, Social Media and Manager of Shopper Marketing to connect the marketing voice throughout all media channels for both paid and owned media

Qualification

Marketing StrategyDigital MarketingMedia ManagementB2B MarketingB2C MarketingAnalytical SkillsLeadershipCollaboration

Required

Bachelor's degree from four-year college/university with emphasis in Marketing, Advertising, or Business
At least 6-10 years related experience; or equivalent combination of education and experience

Company

Smart & Final

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Glassdoor3.3
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Smart & Final is a food, supplies, and culinary equipment warehouse store.
dateFounded in 1871
location
Commerce, California, USA
people-size10001+ employees
web-link
https://www.smartandfinal.com

Funding

Current Stage
Late Stage
Total Funding
unknown
2021-05-14Acquired

Recent News

San Gabriel Valley Tribune
El Super union workers rally for protection from ICE in new contract
2026-01-22
San Diego Union-Tribune
Here’s where Smart & Final is opening its latest store in San Diego
2025-12-10
Business Wire
Smart & Final Store to Open New Store in San Diego’s Midway District on December 10
2025-12-03
Company data provided by crunchbase