Integrated Water Services · 1 week ago
Digital Marketing & E-Commerce Specialist
Austin,TX,US
Full-time
Hybrid
Entry, Mid Level
$60K/yr - $75K/yr
2+ years expIntegrated Water Services (IWS) is revolutionizing water by transforming challenges into sustainable solutions. They are seeking a highly skilled Digital Marketing & E-Commerce Specialist to manage their e-commerce platform and execute digital marketing campaigns, driving traffic and customer loyalty.
ConsultingRenewable Energy
Responsibilities
Develop, implement, and optimize GEO/SEO and SEM strategies to increase online visibility and traffic
Develop and execute a comprehensive digital marketing strategy across channels: Paid Social (LinkedIn), Google Ads (SEM), and Email/SMS Marketing
Create, launch, and manage performance marketing campaigns with a focus on ROAS (Return on Ad Spend) and CAC (Customer Acquisition Cost)
Write engaging copy and collaborate with graphic designer to create high-converting ad creatives
Prequalify and nurture leads generated through digital channels to support the sales team
Manage and maintain the company's e-commerce website, ensuring functionality and user experience
Execute A/B tests on product pages, collections, and the checkout process to maximize conversion rates
Build and segment email/SMS lists; develop and automate lifecycle marketing campaigns (welcome series, cart abandonment, post-purchase nurture)
Manage promotions, discount codes, and sales events
Ensure site health, performance, and security best practices are followed
Monitor, analyze, and report on key e-commerce and marketing KPIs (traffic, conversion rate, AOV, LTV, etc.)
Use Google Analytics, Google Search Console, and e-commerce platform analytics to derive insights
Track marketing campaign performance and provide regular reports with actionable recommendations for optimization
Utilize Salesforce and Salesforce Marketing Cloud to automate marketing workflows, track campaigns, and analyze performance
Stay updated with the latest digital marketing trends and e-commerce best practices
Other marketing duties as needed
Qualification
Required
Minimum of 2 years of hands-on experience in a combined digital marketing and e-commerce role
Proven experience in GEO/SEO, SEM, and digital marketing
Strong knowledge of Salesforce CRM and Salesforce Marketing Cloud
Demonstrable experience running and optimizing paid social media ads (LinkedIn is a must)
Proficiency with Google Analytics and Google Ads
Experience with Salesforce marketing Cloud
Strong analytical skills with the ability to translate data into actionable insights
Excellent written and verbal communication skills
Ability to multitask and manage multiple projects simultaneously
A self-starter who can work independently in a remote environment
Preferred
Bachelor's degree in marketing, communications, journalism, digital marketing or related field of study
Proven experience managing an e-commerce platform
Benefits
Competitive salary and incentive compensation plans
Comprehensive benefits package (medical, dental, vision, STD, LTD)
Paid time off (PTO) to recharge and explore
401(k) retirement plan to secure your future
Plus, an opportunity to grow your skills and advance your career!
Company
Integrated Water Services
Integrated Water Services is a civil engineering company specializing in water reuse, recycling, and sustainable development services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Alex Buehler
President & CEO
Harsha Tamatam, CFA
Chief Financial Officer
Recent News
Company data provided by crunchbase