Hamilton Beach Brands Inc. · 5 days ago
Digital Advertising Specialist
Glen Allen, VA
Full-time
Onsite
Mid Level
3+ years expHamilton Beach Brands, Inc. is a leading designer, marketer, and distributor of small household and commercial appliances. They are seeking a data-driven and results-focused Digital Advertising Specialist to manage and optimize lower-funnel digital advertising campaigns that drive conversion across their brand and product portfolio.
Consumer ElectronicsConsumer GoodsElectronicsManufacturing
No H1B
Responsibilities
Manage and optimize pay-per-click digital advertising campaigns across platforms such as Google, Meta, and Criteo to drive conversion and revenue growth
Set campaign KPIs, analyze performance data, and implement ongoing optimizations to maximize efficiency and ROI
Partner with Brand, Sales, and eCommerce teams to support key product launches, promotions, and retailer-specific initiatives
Coordinate and execute paid social and search campaigns that drive traffic to retailer sites
Evaluate, onboard, and manage external advertising technologies, platforms, and vendor partners
Identify and recommend SEO and user journey improvements to improve organic traffic and search visibility
Share insights, best practices, and performance results with cross-functional stakeholders
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field
3+ years of hands-on pay-per-click advertising experience, including Google Ads (Meta and Criteo experience preferred)
Experience managing advertising budgets and reporting on performance metrics and KPIs
Strong analytical skills with ability to interpret large data sets and translate insights into action
Advanced computer skills, including Excel, with a high level of attention to detail
Familiarity with digital advertising platforms, ecommerce technologies, and web analytics tools
Strong communication skills and the ability to work collaboratively across teams
Self-motivated, proactive, and able to manage multiple priorities simultaneously
Preferred
Experience with Google Analytics (GA4), Google Tag Manager, Meta Pixel, and UTM tracking
Experience with Amazon Ads or retail media platforms (e.g., Walmart Connect)
Familiarity with DTC platforms such as Shopify, BigCommerce, WordPress, MODx, or Klaviyo
Experience using data visualization tools such as Power BI or Tableau
Benefits
Comprehensive health, dental, and vision coverage
Company HSA contributions
401(k) plan with immediate vesting
Profit sharing
Paid vacation, holidays, and a paid charitable day
Summer hours to support work-life balance
Employee discounts on Hamilton Beach products
Company
Hamilton Beach Brands Inc.
Hamilton Beach Brands, Inc.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Scott Tidey
President & Chief Executive Officer
Recent News
2025-11-21
2025-08-27
2025-08-26
Company data provided by crunchbase