Tai Software · 5 days ago
Creative Campaign Leader
United States
Full-time
Remote
Mid, Senior Level
3+ years expTai Software is seeking a Creative Campaign Leader who will own the creative side of their marketing engine. This role involves leading a team of designers, writing ad copy and messaging, and developing marketing campaigns from concept to launch.
Freight ServiceLogisticsSoftwareSupply Chain Management
Responsibilities
Lead the creative direction for marketing campaigns and guide a team of designers to execute high-quality, on-brand creative across all channels
Write the core ad copy, headlines, hooks, CTAs, and campaign messaging that power paid ads, landing pages, emails, and promotional assets. Writing is a central responsibility of this role
Develop and execute end-to-end marketing campaigns (ads, webinars, case studies, landing pages, and supporting assets) in partnership with demand generation and design
Translate freight broker challenges and industry insights into clear, persuasive messaging that resonates with the market and drives demand
Set and maintain Tai’s voice, tone, and creative standards across all campaigns and assets
Oversee and contribute to the creation of banners, digital ads, sales collateral, email copy, and webinar promotion materials
Collaborate on webinar and event strategy, writing promotional copy and supporting assets to maximize engagement and ROI
Stay closely connected to industry trends and customer needs, using insight to inform campaign ideas and creative direction
Ensure Demand Generation and Sales teams are equipped with clear messaging and high-performing creative assets to support campaign launches and follow-up
Qualification
Required
3+ years of experience in creative, copywriting, or campaign roles within B2B marketing, preferably in SaaS or technology
Proven experience leading or directing creative campaigns from concept through execution
Exceptional copywriting skills with a portfolio that includes paid ads, campaign messaging, landing pages, and demand-generation assets
Strong ability to translate complex or technical products into clear, compelling, customer-first messaging
Experience writing performance-driven ad copy with a strong understanding of hooks, headlines, CTAs, and conversion principles
Demonstrated ability to lead creative direction while remaining hands-on with writing and execution
Experience collaborating closely with designers to ensure messaging and visuals work together cohesively
Strong understanding of brand voice, tone consistency, and creative standards across channels
Ability to manage multiple campaigns and deadlines in a fast-paced environment
Excellent communication skills and confidence in presenting ideas, concepts, and creative rationale
Company
Tai Software
Tai TMS is an all-in-one domestic freight management system for full truckload and LTL shipments. Built exclusively for Brokers.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Walter Mitchell
Chief Executive Officer
Recent News
2025-11-20
2025-10-13
Company data provided by crunchbase