Zeta Global · 1 week ago
AI Enablement Program Manager
New York, NY
Full-time
Hybrid
Mid, Senior Level
$125K/yr - $150K/yr
6+ years expZeta Global is an AI-Powered Marketing Cloud that simplifies marketing through advanced artificial intelligence. They are seeking an AI Enablement Program Manager to drive AI adoption across the enterprise by operationalizing systems and programs, managing change, and enhancing AI fluency through structured enablement initiatives.
AdvertisingAnalyticsInformation ServicesMarketing
Responsibilities
Own and execute the AI adoption change plan across priority business groups (stakeholder mapping, engagement strategy, communications, reinforcement), aligned to the AI Ops enablement roadmap and key launches
Identify resistance and adoption friction; deliver targeted interventions and manager reinforcement (manager moments, nudges, office hours, playbooks, and manager-ready toolkits like talk tracks, team prompts, meeting guides, and micro-content)
Own end-to-end Champions operations: recruiting, onboarding, community management, and ongoing cadence
Run recurring Champions rhythms (office hours, forums, community prompts, recognition); equip Champions with reusable assets (use-case templates, demo kits, safe-use guidance, facilitation guides) and remove blockers
Establish and maintain feedback + reporting loops from Champions and business stakeholders into AI Ops priorities (wins, risks, recurring questions, workflow opportunities), including what’s working, what’s stuck, decisions needed, and recommended actions
Own the enablement content operating system (taxonomy/tagging, findability, and content lifecycle), including a regular review cadence to refresh content as tools, policy, and workflows evolve
Maintain the enablement content and engagement roadmap using feedback, engagement/adoption signals, and release milestones; apply a prioritization matrix to focus effort where it matters
Operationalize AI onboarding for new hires in partnership with HR/L&D (evergreen process, ownership model, and refresh cycle)
Partner with Learning, HR, IT/Security, and business leaders to keep messaging consistent, policy-aligned, and focused on outcomes
Qualification
Required
6+ years in change/adoption enablement, transformation, or internal program operations (enterprise environment)
Direct experience running community-based programs (Champions networks, communities of practice, field enablement networks, super-user programs)
Strong program management skills: can run a program like a product - intake → prioritization → content governance → launch → measurement → iteration
Experience managing enablement content lifecycle and findability (taxonomy/tagging, refresh cadence, and governance) across common tools (LMS/intranet/community learning ecosystem), in partnership with learning design
Executive-ready communicator; strong stakeholder management and facilitation; comfortable influencing without authority
Practical approach to change and reinforcement: understands what managers and frontline teams will actually adopt, and uses job aids/manager moments/nudges to drive behavior change
Metrics-informed mindset: comfortable using adoption signals and qualitative feedback to prioritize interventions (you don't need to be a data analyst, but you need to be data-literate)
Some travel - up to 10%
Preferred
Experience with Copilot enablement, M365 adoption, or productivity-platform rollouts
Familiarity with change management frameworks (ADKAR/Prosci)
Benefits
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity
Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Company
Zeta Global
Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.
1001-5000 employees
H1B Sponsorship
Zeta Global has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (17)
2023 (11)
2022 (6)
2021 (8)
2020 (16)
Funding
Current Stage
Public CompanyTotal Funding
$1.46BKey Investors
BofA Securities
2024-09-04Post Ipo Secondary· $105.26M
2024-09-04Post Ipo Equity· $204.94M
2024-09-03Post Ipo Debt· $550M
Leadership Team
David Steinberg
CEO, Co-Founder, and Chairman of the Board
Christian Monberg
Chief Technology Officer
Recent News
The Motley Fool
2026-01-16
Destination CRM
2026-01-07
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