State University of New York at Plattsburgh · 1 day ago
Director of Marketing
Plattsburgh, NY
Full-time
Onsite
Director/ExecutiveState University of New York at Plattsburgh is seeking a results-driven and collaborative Director of Marketing to lead the university’s comprehensive marketing strategy. The role involves providing leadership for the marketing team and guiding the execution of integrated marketing initiatives to support enrollment growth and enhance brand visibility.
Higher Education
Responsibilities
Collaborating with SUNY System Administration marketing leadership to align campus initiatives with system-wide campaigns, messaging priorities, and brand standards
Engaging with marketing counterparts across other SUNY campuses to foster collaboration, share insights, and strengthen Plattsburgh’s connection to the broader SUNY network
Conducting ongoing competitor and market analysis to identify emerging trends, assess positioning, and inform strategic decision-making
Supporting marketing budget planning and reporting, ensuring fiscal accountability, efficient vendor management, and alignment between investments and institutional goals
Leading efforts to unite enrollment and academic marketing, developing a cohesive institutional strategy that prioritizes appropriately and is built through active collaboration with essential campus stakeholders
Identifying and support marketing needs across all five key divisions – Academic Affairs, Enrollment and Student Success, Administration and Finance, Institutional Advancement, and Diversity, Equity and Inclusion – working effectively with both division leadership and project-level staff to prioritize and coordinate marketing efforts and advance shared goals
Leading a data-informed marketing approach by establishing key performance indicators, interpreting analytics across all channels, and using actionable insights to guide strategy, optimize campaigns, and evaluate return on investment, ensuring the Director can independently assess effectiveness and steer institutional marketing decisions
Qualification
Required
Results-driven and collaborative mindset
Strong, hands-on leadership and supervision skills
Strategic vision and operational excellence
Experience in delivering high-quality, data-driven results
Ability to align campaigns with recruitment priorities
Collaboration with the Office of Academic Affairs
Experience in developing and leading new program launches
Ability to promote academic excellence
Experience in strengthening connections between academic offerings and student demand
Ability to collaborate with SUNY System Administration marketing leadership
Experience in conducting ongoing competitor and market analysis
Experience in supporting marketing budget planning and reporting
Experience in leading efforts to unite enrollment and academic marketing
Ability to identify and support marketing needs across key divisions
Experience in leading a data-informed marketing approach
Ability to establish key performance indicators and interpret analytics
Ability to independently assess effectiveness and steer institutional marketing decisions
Understanding of and sensitivity to diversity, inclusion, and equity-minded policies, programs, and practices
Company
State University of New York at Plattsburgh
SUNY Plattsburgh was founded in 1889 as an institution of higher education with the sole mission of training teachers.
Founded in 1889
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Holly Heller-Ross
Librarian and SUNY WIT Founder
Shannon Nephew
Scientific Programs and Facilities Support Professional/Building Manager/Safety Manager/CHO
Company data provided by crunchbase