Alfasigma USA, Inc. · 16 hours ago
Associate Brand Manager
Alfasigma USA, Inc. is a global healthcare company dedicated to improving health and quality of life for patients. They are seeking an Associate Brand Manager to support brand strategy execution, promotional asset development, and performance tracking, among other responsibilities.
BiotechnologyPharmaceuticalPrecision Medicine
Responsibilities
Support the execution of brand strategies across HCP and consumer channels, including field sales force activations, website updates, and paid media initiatives (social, digital, and search)
Translate strategic priorities into tactical plans and executional deliverables in partnership with Brand Leads
Lead the development, routing, and approval of promotional assets in collaboration with advertising agencies, Medical Affairs, Legal, and Regulatory
Manage timelines, revisions, and documentation to ensure compliance and on-time delivery
Serve as a day-to-day liaison between Marketing and Sales, supporting communication of brand initiatives, performance updates, and field needs
Assist with development and maintenance of field-facing tools and resources
Monitor brand performance metrics across promotional channels and field execution; support identification of trends, risks, and optimization opportunities
Prepare dashboards, summaries, and insights to inform business decision-making
Support brand budget tracking and forecasting in partnership with Finance
Manage sample forecasts and inventory in collaboration with Supply Chain; analyze sample utilization and performance
Coordinate cross-functional teams, timelines, and deliverables to ensure initiatives launch on schedule
Maintain project plans and proactively identify and resolve execution risks
Contribute to multi-year brand planning efforts, including marketing frameworks, brand positioning, and innovation roadmap development
Conduct competitive assessments, market research, and internal analyses to support long-term strategy
Qualification
Required
Bachelor's degree required
1-3 years of brand management experience preferably within CPG or healthcare industry
Comfortable with ambiguity and able to effectively manage complex projects with multiple stakeholders
A problem-solving mindset and a willingness to challenge established norms
Self-motivated, highly adaptable and agile with an 'owner's mindset'
Strong communication and collaboration skills
Preferred
MBA preferred
Benefits
Competitive salary
Comprehensive benefits
Extensive opportunities for professional growth and development