Juanita's Foods · 1 month ago
Digital & Social Media Manager
Dallas, TX, US
Full-time
Hybrid
Mid LevelJuanita's Foods is seeking a Digital & Social Media Manager who will be responsible for managing the company’s digital and social media accounts while creating culturally relevant content for the Hispanic demographic. The role involves executing digital strategies, content creation, community management, and performance analytics to support brand objectives.
Food Production
Responsibilities
Execute against brand strategy by developing and executing digital marketing and social media plans designed to support business objectives and resonate with Hispanic audiences across multiple platforms
Leverage brand messaging and relevant occasions to plan and manage digital & social media calendars across channels such as brand and retailer websites, Instagram, TikTok, Facebook, X, LinkedIn, YouTube, and more
Integrate other brand and retail media/tools into digital & social media plans to contribute to a fully integrated communications approach
Stay current on trends, cultural insights, and platform behaviors within the Hispanic and general markets
Concept, write, create, and edit engaging content that reflects an authentic voice relevant to the Hispanic consumer
Create bilingual or Spanish-language content as needed, maintaining consistent brand voice and cultural nuance
Develop high-quality multimedia assets, including short-form videos, graphics, photography, and copy for campaigns, product launches, and brand storytelling
Engage with audiences in a culturally aware and respectful manner, including responding to comments and messages in English or Spanish as appropriate
Build a positive and inclusive brand presence within Hispanic communities online
Monitor and analyze performance across platforms; identify and present insights and key learnings on engagement, reach, conversions, and cultural resonance
Implement key learnings to continually optimize strategies and deliver on KPIs to meet business objectives
Work closely with marketing, creative, and product teams to develop campaigns that support brand strategy and authentically reflect Hispanic culture and consumer behavior
Partner with influencers, creators, and community leaders who have strong credibility and connections within the Hispanic market
Qualification
Required
Proven experience in digital marketing, social media management, and content creation
Strong understanding of the U.S. Hispanic consumer, including cultural trends and digital behaviors
Ability to craft content that resonates authentically with Hispanic audiences
Spanish language fluency with bilingual writing and editing ability required
Background in influencer marketing, community engagement, or multicultural marketing
Proficiency with creative and social tools (Adobe Suite, Canva, CapCut, etc.)
Knowledge of analytics tools such as Google Analytics, Meta Insights, and TikTok Analytics
Excellent storytelling, copywriting, and visual communication skills
Highly organized, detail-oriented, and able to thrive in a fast-paced environment
Preferred
Understanding of SEO and email marketing platforms desirable
Experience in retail media, including Amazon.com, WMC, AMC, Instacart, etc. desirable
Company
Juanita's Foods
Founded in 1946 by George De La Torre Sr.
Founded in 1946
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Margarito Rodriguez
Chief Financial Officer
Company data provided by crunchbase