Discovery Senior Living · 5 days ago
Digital Advertising Manager
Bonita Springs, FL
Full-time
Onsite
Senior Level
$73K/yr - $92K/yr
5+ years expDiscovery Senior Living is seeking a Digital Advertising Manager who will lead digital advertising campaigns to enhance brand awareness and drive customer acquisition. This role involves developing and managing campaigns across various channels, tracking KPIs, and collaborating with teams to optimize advertising strategies.
Health CareReal Estate
Responsibilities
Developing and managing digital marketing campaigns across multiple channels (including Google Adwords, Bing Ads, Social Media platforms, and other online advertising channels) to drive traffic and conversions, reduce costs, and increase return on advertising spend
Track, monitor, and report on KPIs to measure the effectiveness of digital advertising efforts, and make data-driven decisions to optimize each campaign's performance
Working with internal teams and external agencies to develop and improve creative messaging for all digital commercials and advertisements
Staying up-to-date with the latest trends in online marketing, new platforms, and industry best practices to help steer future strategies
Managing the digital advertising budget and ensuring all activities deliver against business objectives and offer a strong return on investment
Qualification
Required
A Bachelor's degree in Marketing, Business, or a related field is required
A minimum of five years of experience in managing large-scale, complex digital advertising campaigns
Strong competency with Google Analytics, AdWords, and other digital advertising platforms
Exceptional analytical skills and a strong understanding of digital advertising metrics and KPIs
Demonstrated excellent project management skills, with an ability to multitask and work under pressure to meet deadlines
Strong written and verbal communication skills, with a strong attention to detail
Benefits
Competitive compensation package including annual performance bonuses.
Comprehensive health benefits including medical, dental, and vision coverage.
Retirement savings plan with company match.
A professional development budget for continuous learning and career advancement opportunities.
Work-life balance support including flexible work arrangements and paid time off.
Company
Discovery Senior Living
Discovery Senior Living is a real estate company providing senior living, care, and resort lifestyle services.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$0.06MKey Investors
Brevard Alzheimer's Foundation
2022-10-12Series Unknown
2021-03-17Grant· $0.03M
2020-02-26Grant· $0.03M
Leadership Team
Brennan Hughes
Senior Vice President of Sales
Recent News
Company data provided by crunchbase