Metropolis · 1 month ago
Senior Manager, Lifecycle Marketing
Los Angeles, CA, US
Full-time
Onsite
Senior Level
$160K/yr - $175K/yrMetropolis is an artificial intelligence company that leverages computer vision technology to create seamless, checkout-free experiences. The Senior Manager of Lifecycle Marketing will develop and lead a national lifecycle CRM program aimed at enhancing consumer loyalty and engagement through personalized marketing strategies.
Computer Software
Responsibilities
Design and implement a comprehensive, national lifecycle program strategy aligned with company goals; build the foundational infrastructure, including CRM tools, databases, and segmentation strategies, with a focus on national scalability
Brief creative and implement campaigns that drive specific objectives, always keeping the brand top of mind when crafting and approving messaging
Plan and execute national promotional programs that drive revenue and customer engagement across all markets
Analyze program performance and optimize strategies based on data insights, considering regional variations and their efficacy towards reaching organizational objectives; track and analyze key performance indicators (KPIs) to measure program effectiveness on a regional and national scale
Manage budgets and resources effectively for national initiatives
Generate reporting and dashboards to communicate results and insights to senior leadership, highlighting national trends and regional variations
Utilize data to identify trends and opportunities for program optimization across all markets
Utilize A/B testing to optimize marketing campaigns on a national and regional level
Leverage AI tools wherever possible to deliver best-in-class, optimized campaigns
Build and lead a high-performing team of CRM managers and marketing professionals and/or agency resources, as needed
Qualification
Required
Bachelor's degree in Economics, Marketing or a related field; or equivalent experience
Proven experience in building and managing lifecycle programs as part of a growth oriented team
Strong understanding of CRM platforms and marketing automation tools, with experience in national implementations
Expertise in data analysis and reporting, with the ability to interpret data
Strong project management and organizational skills, with the ability to manage complex national initiatives
Excellent communication and interpersonal skills, with the ability to collaborate with diverse teams across the country
Ability to thrive in a fast-paced and dynamic environment, with a focus on national strategy
Experience with customer segmentation and list building
Experience in national email marketing campaigns
Experience with SQL and data visualization tools
Preferred
Master's degree in Marketing or a related field
Benefits
Healthcare benefits
A 401(k) plan
Short-term and long-term disability coverage
Basic life insurance
A lucrative stock option plan
Bonus plans
Company
Metropolis
Take the uncertainty out of smart contract deployments. Build confidence from the command line.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Julia Rosenberg
Co-Founder & CEO
Company data provided by crunchbase