Senior Marketing Analyst jobs in United States
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Marathon TS · 3 months ago

Senior Marketing Analyst

Marathon TS provides a full range of professional services for clients that require support from professionals with specialized skills and experience in a specific technical area or subject matter. The Senior Marketing Analyst will drive the effective adoption of marketing tools across the organization, ensuring technology selection and implementation align with business objectives.

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Growth Opportunities

Responsibilities

Partner with marketing stakeholders to define and diagnose business challenges through research and discovery sessions
Evaluate the current MarTech stack and campaign processes to uncover gaps and areas for optimization
Support the development and execution of implementation strategies for new marketing technologies and workflows
Contribute to the design of technology and process solutions that align with business goals, success measures, and operational requirements
Support organizational change efforts by documenting change impact assessments, identifying and mitigating risks, and assisting with communication planning

Qualification

Marketing technology strategyAdobe Experience PlatformCustomer Data OrchestrationWorkflow OptimizationDocumentation skillsAnalytical expertiseChange management principles

Required

Strong ability to analyze complex business problems, marketing processes, and technology ecosystems
Hands-on experience with marketing technologies in key focus areas: Content Management, Customer Data & Journey Orchestration, and Workflow Optimization
Proficiency in one or more of the following: Adobe Experience Platform (AEP) & Real-Time CDP, Adobe Journey Optimizer, Adobe Workfront, Adobe Creative Cloud & Firefly Services, Digital Asset Management (DAM), Aprimo, or AEM Assets
Skilled in creating clear, detailed documentation of processes, frameworks, and technical solutions
Familiarity with implementation planning, rollout execution, and the application of change management principles

Company

Marathon TS

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Marathon TS provides a full range of consulting & manpower services for clients that needs support from skilled and experienced individuals.

Funding

Current Stage
Growth Stage

Leadership Team

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Kevin Davis
Chief Growth Officer
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Company data provided by crunchbase