Versiti Blood Center of Wisconsin · 17 hours ago
Director Integrated Donor Marketing
Milwaukee, WI
Full-time
Hybrid
Director/Executive
7+ years expVersiti Blood Center of Wisconsin is a leader in blood donation and research, dedicated to improving patient outcomes. The Director of Integrated Donor Marketing will oversee the national strategy for donor recruitment and engagement, leading a team to enhance marketing efforts across multiple states and blood products.
CommunitiesHealth Care
Responsibilities
National Collections Marketing Strategy Develop and own the enterprise blood donor recruitment strategy, including annual and quarterly priorities for mobile and donor centers. Lead donor lifecycle architecture (first-time, second-time, frequency, lapsed re-engagement, loyal donor programs). Establish the national donor editorial calendar, ensuring timely, synchronized email, SMS, and paid activations. Translate enterprise goals into clear playbooks, toolkits, messaging frameworks, and field-ready materials used across all six states. Serve as the principal architect of Versiti’s O2O strategy and field readiness cadence (4-, 8-, 12-week cycles). Collaborate with EMS and Creative Services to produce enterprise-level assets, testing frameworks, and campaign execution pathways
Product Marketing Leadership for All Blood Products Lead central marketing strategy for platelets, O-negative, DRBC, RBC, and plasma, ensuring distinct messaging, journeys, segmentation, and donor education. Oversee product-specific recruitment campaigns, retention journeys, and transitions (e.g., whole blood → platelets). Partner with clinical SMEs to ensure accuracy and clarity in all donor-facing product content. Support the Manager, Platelet Program in executing high-value platelet donor acquisition, retention, and reactivation strategies. Align product-specific promotions with the Manager, Promotions & Loyalty to shape competitive, insight-driven incentive strategies
Omni-Channel Donor Communications & Digital Journeys Lead national digital donor engagement strategy in partnership with the Digital Donor Engagement Strategist and EMS Digital Marketing. Oversee segmentation-based email and SMS programs, including welcome series, conversion campaigns, and lapsed donor journeys. Guide state strategists in adapting enterprise journeys locally without breaking brand or data standards. Drive continuous optimization using A/B testing, analytics, and donor behavioral insights from EMS
Field Integration, State Partner Enablement & Enterprise Adoption Lead a hub-and-spoke influence model that preserves AVP authority while elevating enterprise clarity. Oversee the State Marketing Integration & Field Enablement Lead, ensuring strong communication, readiness, and toolkit deployment across states. Serve as a trusted, strategic advisor to state AVPs, offering insights, solutions, and strategic support without direct authority. Facilitate a consistent operating rhythm across geographies, including: o Weekly strategist huddles o Monthly AVP–IDM performance syncs o Quarterly SMAC reviews o Seasonal readiness briefings Ensure state feedback loops, field intelligence, and local insights inform future campaigns
Creative, Content, and Value-Driven Marketing Services Lead the Collections Content Strategist, ensuring all donor-facing content is agile, relevant, and aligned with the Versiti brand. Translate complex product/clinical knowledge into accessible, donor-friendly narratives that inspire action. Drive prioritization and creative briefing into Enterprise Creative Services. Ensure all state messaging is grounded in enterprise strategy and tailored only where beneficial
Promotions, Loyalty, and Donor Experience Oversee the Manager, Promotions & Loyalty, shaping Versiti’s enterprise incentive, loyalty, and donor experience programs. Drive a clear “Reason for Every Season” promo calendar tied to donor behavior insights. Ensure donor recognition, milestone, and stewardship programs are competitive and psychologically motivating. Measure performance in partnership with EMS Insights to guide optimization and ROI modeling
Performs other duties as required or assigned which are reasonably within the scope of the duties in this job classification
Understands and performs in accordance with all applicable regulatory and compliance requirements
Complies with all standard operating policies and procedures
Qualification
Required
Bachelor's Degree Marketing, Communications, Business or related field required
7-9 years Experience in Marketing, Communications, Donor Recruitment, or a related area required
4-6 years Experience in people leadership including recruiting, hiring, developing and engaging a high performing team required
4-6 years Demonstrated success developing multi-channel strategies of scale (SMS, email, paid, partner activation) required
4-6 years Demonstrated expertise in lifecycle marketing, behavioral segmentation, and data-driven optimization required
1-3 years Demonstrated success leading cross-functional teams and managing a large portfolio of marketing campaigns required
1-3 years Demonstrated project management skills including planning, leadership, communication and change management required
Proven ability to inspire, engage, and lead cross-functional teams, with a focus on developing talent and delivering results required
Ability to cultivate and maintain strong partnerships with stakeholders across departments and geographic regions required
Strong interpersonal and communication skills to effectively engage diverse audiences and internal teams required
Preferred
Master's Degree Marketing, Communications, Business or related field
Benefits
Medical, Dental, and Vision Plans
Paid Time Off (PTO) and Holidays
Short- and Long-term disability
Life insurance
7% match dollar for dollar 401(k)
Voluntary programs
Discount programs
Others
Company
Versiti Blood Center of Wisconsin
Based in Milwaukee, Versiti Blood Center of Wisconsin is the exclusive provider of blood and blood products to more than 56 hospitals in 29 counties, and provides 230,000+ units of blood annually.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Matthew Swanson, PMP
Manager, Marketing Partnership Programs
Nikki Mills, MBA
State HR Business Partner
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