Kettle Moraine YMCA · 3 days ago
Social Media Coordinator
Kettle Moraine YMCA is a community-focused organization dedicated to youth development, healthy living, and social responsibility. They are seeking a Social Media Coordinator to manage their social media presence, create engaging content, and enhance brand awareness and member engagement through various multimedia materials.
Responsibilities
Content Creation – Develop original content and curate engaging posts for various social media platforms to promote and attract members
Maintain the social media calendar, schedule content, and report monthly calendar to leadership, ensuring all departments are represented monthly through engaging content
Performance Analysis – Monitor and analyze social media metrics to assess the effectiveness of the campaign and adjust strategies accordingly
Community engagement – Interact with users, respond to comments and inquiries, foster a positive online community
Campaign Management – Collaborate with branch partners and marketing team to plan and execute social media and ensure alignment with broader marketing strategies
Gathers and showcase Y stories and photos from staff, volunteers, members and the community to convey impact both internally and external to the Y
Contribute to seasonal and annual publications including newsletters, brochures, print advertisements, flyers, signage, fundraising collateral, campaign materials and donor solicitation pieces
Ensures compliance with all YMCA of the USA graphics standards and established Kettle Moraine YMCA graphic standards
Provides design and editorial support, ensuring information is current, for website, email communications, surveys, social media - including tracking and reporting, and mobile app
Production of videos and photos that support Association initiatives and assists in the compilation of Association photo library for use in marketing and communications materials
Actively and enthusiastically supports the Association goals through effective verbal communication to peers, staff, members and guests, and by helping at Y fundraising activities and special events
Qualification
Required
Bachelor's degree in visual/graphic design, marketing, communications, journalism or a related field or equivalent relevant experience
Minimum 2 years of professional experience in social media management, or digital marketing
Technical skills required include proficiency in social media platforms and content creation software excellent writing, proofing and editing abilities; proficiency in Adobe Creative Suite and/or Final Cut Pro or editing software, and Microsoft Office; strong photography skills with the ability to produce professional, high-quality photos; experience in videography and digital video editing
Ability to manage projects and coordinate events in conjunction with other staff members and volunteers to achieve long and short-range goals of the Association
Ability to work well under pressure, prioritize projects, and meet strict deadlines
This is an in-person position that will be needed to travel to all of the Association's locations
Valid driver's license is required
Bloodborne Pathogens/Child Abuse Prevention every year
Preferred
Preference will be shown to those with an online portfolio of experience in social media content creation including social media videos
Benefits
Health, Dental, and Vision Insurance
12% Paid Retirement
Paid Time Off
Holiday Pay
Free Y Family Membership
Program Discounts including Child Care, School Age Care, and Day Camp