PMG · 2 months ago
Creative Copywriting Lead
Dallas, TX, US
Full-time
Onsite
Senior Level
5+ years expPMG is a global independent marketing services and technology company recognized for its innovative workplace culture. As a Creative Copywriting Lead, you will develop compelling copy for major campaigns and brand storytelling initiatives, collaborating with various teams to ensure messaging aligns with audience needs and brand goals.
AdvertisingB2BBrand MarketingContentDigital MarketingSocial Media
Responsibilities
Lead the conceptual development and creation of copy for major campaigns, brand storytelling initiatives, and integrated marketing efforts. This includes owning the brand narrative across all channels, such as digital, social, video, and emerging platforms
Ensure copy delivers on PMG's creative, strategic, and operational standards—always pushing for impact and excellence
Shape brand voice across multiple clients, ensuring messaging is distinct, consistent, and connected to audience needs and behaviors
Collaborate with art directors, designers, strategists, and media counterparts to co-create ideas that are insight-driven, culturally relevant, and creatively exceptional
Present work to internal teams and clients with confidence, tying ideas back to business goals, strategic insights, and platform best practices
Support content strategy with compelling, channel-appropriate copy that moves people—from awareness to action
Contribute to creative ideation sessions, helping crack briefs with fresh, unexpected concepts rooted in brand strategy and consumer insight
Use AI, content tools, and platform automation to refine processes, accelerate execution, and elevate creative output
Provide constructive feedback to junior creatives and peers, helping raise the quality of work across the team
Stay informed on creative trends, emerging formats, and audience behaviors, helping integrate cultural insight into day-to-day creative development
Qualification
Required
5–7 years of experience in copywriting, ideally in an agency or high-growth brand environment
Portfolio demonstrating conceptual thinking and executional craft across a variety of media
Experience creating copy for integrated campaigns and performance channels
Proficiency in writing for digital platforms, especially paid social, video, and web
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel
Preferred
Familiarity with AI tools and creative automation platforms a plus
Benefits
Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave : We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support : Access fertility benefits for all team members and their spouses.
Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance : Protect your pet's health and your finances.
Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits : Access support for travel and commuting needs, where available.
Annual Bonus : All employees are eligible for an annual bonus.
Volunteering Opportunities : Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License : Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Company
PMG
PMG is a marketing company that offers brand strategy, B2B, content, social media, and digital marketing services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
K
Kim (Strappazon) Charlton
Founding Partner
Recent News
Business Insider
2026-01-13
2026-01-07
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