PMG · 2 months ago
Retail Media Lead
Dallas, TX, US
Full-time
Onsite
Mid, Senior Level
4+ years expPMG is a global independent marketing services and technology company recognized for its innovative workplace culture. The Retail Media Lead will oversee end-to-end retail media strategies, guide junior team members, and foster strong client relationships to drive meaningful growth through connected media.
AdvertisingB2BBrand MarketingContentDigital MarketingSocial Media
Responsibilities
Lead end-to-end retail media strategy across accounts—aligning tactics in search and display with clear business objectives and measurement plans
Own large-scale campaign orchestration (SP, SB, SD and display), ensuring pacing, audience strategy, and creative deployment are dialed for impact
Guide and develop junior team members; oversee campaign architectures, QA, forecasting approaches, and ways of working that raise the bar
Lead strategic conversations with client stakeholders; present performance insights and recommendations in executive forums with clarity and confidence
Partner with platform reps to evaluate and test new betas/formats; translate wins into scalable playbooks for active programs
Collaborate with Retail Operations to align inventory, pricing, and PDP improvements with paid media plans and retail calendars
Champion use of Velocity to build views, surface competitive/category signals, and improve forecasting and diagnostics
Leverage AMC (Amazon Marketing Cloud) to run deeper analyses, audience explorations, and incrementality studies; turn findings into actionable roadmap items
Qualification
Required
4+ years of experience in Retail Media, with a bachelor's degree or equivalent work experience
Experienced in designing and executing multi-channel retail media strategies across search and display, including SP/SB/SD and Amazon DSP where relevant
Advanced fluency in targeting approaches and bid strategy; comfortable balancing automation with manual controls to hit efficiency and growth goals
Strong budget planning skills—able to build allocation frameworks, scenario models, and pacing guardrails across complex portfolios
Hands-on experience using AMC for analysis and audience building; familiarity with AMC concepts, queries, and practical measurement use cases
Proven cross-functional collaborator who connects media, Retail Operations, and Creative to ship launch-ready programs and iterate quickly
Comfortable piloting betas and new ad innovations with platform partners; skilled at assessing lift and scaling successful tests
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel
Benefits
Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave : We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support : Access fertility benefits for all team members and their spouses.
Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance : Protect your pet's health and your finances.
Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits : Access support for travel and commuting needs, where available.
Annual Bonus : All employees are eligible for an annual bonus.
Volunteering Opportunities : Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License : Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Company
PMG
PMG is a marketing company that offers brand strategy, B2B, content, social media, and digital marketing services.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
K
Kim (Strappazon) Charlton
Founding Partner
Recent News
Business Insider
2026-01-13
2026-01-07
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