Apply on Employer Site

Dawson · 9 hours ago

Area Growth Representative

Tampa, FL

Full-time

Onsite

Mid Level

$75K/yr - $85K/yr

Dawson is seeking an Area Growth Representative to focus on new account acquisition in the Consumer Packaged Goods Manufacturing sector. The role involves identifying and targeting small and regional businesses, converting them into stocking locations, and maintaining relationships with existing accounts.

ConsultingHuman ResourcesStaffing Agency

Responsibilities

Identify and target small and regional businesses not currently stocking company products, including electrical supply houses, lumber yards, hardware stores, and local grocery chains

Actively pursue and close new stocking locations through in-person sales visits within the assigned territory

Partner with an Inside Sales Representative to schedule appointments and advance opportunities

Achieve monthly targets for new stocking locations added

Transition newly identified and qualified accounts to the designated Inside Sales Representative or Account Management team

Ensure all customer details, documentation, and account information are accurately communicated for a smooth handoff

Maintain direct ownership of select accounts when decisions are made locally or when a corporate buying office is not involved

Convert nationally set but locally non-stocking locations into active stocking locations

Work with accounts such as Ace Hardware, Napa, City Electric, and similar retailers to secure local inventory commitments

Increase product availability and sales velocity at converted locations

Maintain adequate inventory of product samples and point-of-purchase (POP) materials to support territory needs

Build strong relationships with store and branch personnel to reinforce brand loyalty and long-term partnerships

Secure off-shelf displays, preferential placement, and promotional support using effective selling and negotiation skills

Ensure products are properly stocked, merchandised, and replenished

Upsell products at every visit and introduce additional SKUs and display opportunities

Perform product demonstrations and participate in in-store events to drive brand awareness and customer engagement

Ensure execution of promotions planned at the headquarters level

Maintain existing accounts as active stocking locations and develop store managers into strong brand advocates

Log daily sales activities, account updates, and territory progress in Salesforce

Track pipeline activity and report on new account conversions and performance against monthly and quarterly goals

Review reporting tied to NPAs to ensure effective servicing and territory coverage

Support customer-facing events such as trade shows, table days, and regional promotions

Assist with special projects and initiatives that support company growth

Represent the company professionally at all times, adhering to business-appropriate appearance and attire standards

Balance responsibilities with an initial focus of 70% sales and 30% merchandising, which will gradually shift to 70% merchandising and 30% sales as the territory matures and grows

Qualification

Territory sales experienceBusiness developmentRetail merchandisingSalesforce proficiencyMicrosoft Office SuiteCommunicationOrganization skillsTime-management skillsSelf-motivated