2K · 5 days ago
Senior Director, Global Marketing Strategy
Novato, CA
Full-time
Hybrid
Director/Executive
$210K/yr - $310K/yr
10+ years exp2K is a global video game company, publishing titles developed by some of the most influential game development studios. The Sr. Director of Global Marketing Strategy will oversee the marketing strategy for iconic franchises within the company's sports-centric game portfolio, focusing on developing and executing a comprehensive marketing vision that resonates with a global audience.
Developer APIsPublishingSoftwareSportsVideo Games
Responsibilities
Develop a compelling brand and marketing strategy for the franchise, connecting with consumers on an emotional level
Advise on market potential, product connection with players, pricing, distribution channels, and post-launch lifecycle strategies
Ensure strategic soundness in positioning, storytelling, player journey, content, partnerships, and audience engagement plans
Define key marketing metrics for commercial success and positive player experiences
Lead all marketing efforts for the franchise, ensuring alignment with player and commercial targets
Develop customer journey-driven plans for current, lapsed, and potential new players
Enhance brand ambassador strategies and deepen relationships with external partners and studios
Collaborate with regional and cross-functional teams to execute a unified marketing strategy
Attract, build, retain, and lead a high-performing marketing team
Qualification
Required
10+ years of progressive brand marketing experience
Proven experience building marketing strategies for consumer-facing products
Experience in team leadership, building, mentoring, and leading teams
Ability to thrive in a fast-paced, entrepreneurial environment with ambiguity and complexity
Global perspective with experience on global products and understanding regional market nuances
Preferred
Experience with gaming, live products, or entertainment properties with massive franchises
Understanding of the sports ecosystem and ability to build impactful partnerships
Benefits
Medical, dental, vision, and basic life insurance coverage
14 paid holidays per calendar year
Paid vacation time per calendar year (ranging from 15 to 25 days)
Eligibility to participate in the Company’s discretionary time off program
Up to 10 paid sick days per calendar year
Paid parental and compassionate leave
Wellbeing programs for mental health and other wellness support
Family planning support through Maven
Commuter benefits
Reimbursements for fitness-related expenses
Company
2K is a development studio that develops and publishes sports-based video games. It is a sub-organization of Take-Two Interactive Software.
1001-5000 employees
H1B Sponsorship
2K has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (11)
2023 (19)
2022 (15)
2021 (24)
2020 (19)
Funding
Current Stage
Late StageLeadership Team
Phil Dixon
Chief Operating Officer
Darrell Gallagher
SVP, Studio Head
Recent News
2025-11-19
Company data provided by crunchbase