Qtrac · 1 week ago
Digital Commerce Specialist
Lavi Industries, LLC, Valencia, CA, US
Full-time
Onsite
Entry, Mid Level
$65K/yr - $85K/yr
1+ years expLavi Industries is a leading manufacturer of architectural metal products and software, and they are seeking a Digital Commerce Specialist to manage the performance and revenue growth of their website, lavi.com. This role involves developing optimization strategies, managing content, and overseeing digital marketing campaigns to enhance online sales and customer engagement.
Information Technology & Services
Responsibilities
Own and execute strategies to grow online revenue and lead generation on lavi.com
Optimize landing pages, product detail pages (PDPs), category pages, and on-site search to increase conversion rate and average order value
Manage site updates, including navigation, page layouts, and product content, to improve user experience and drive conversions
Conduct usability reviews and competitive analysis to identify optimization opportunities and make data-driven recommendations
Track and report key e-commerce metrics (traffic, conversion rate, AOV, revenue, ROAS) and design A/B tests to improve performance
Create and optimize campaign and promotion landing pages with a focus on conversion
Define the strategy and requirements for site enhancements, coordinate with the Developer on technical implementation
Collaborate with the Marketing team to align site strategy with broader marketing initiatives
Manage the day-to-day content strategy for lavi.com to ensure all content is accurate, search-optimized, on-brand, and conversion-focused
Provide clear direction and requirements to internal teams, external writers, and designers for content creation
Review website content to ensure it meets SEO best practices, brand standards, and conversion goals
Ensure product content and descriptions are optimized for search engines, LLMs, and customer decision-making
Present major content strategy changes to the Marketing Director for approval
Own and manage Google Shopping campaigns and budgets to drive profitable e-commerce traffic
Optimize product feeds, bidding strategies, and campaign structure to maximize ROAS
Monitor campaign performance in Google Ads and make data-driven adjustments to improve results
Coordinate product feed updates with the Developer to ensure accuracy and completeness
Develop and execute SEO strategies to improve organic rankings, traffic quality, and on-site engagement
Perform keyword research, on-page optimization, and technical SEO monitoring
Learn and adapt to how large language models and AI search tools (ChatGPT, Perplexity, Google AI Overviews, etc.) discover and prioritize content
Apply SEO and content strategies to enhance visibility in AI-powered and LLM-driven search experiences
Implement recommendations from the wider Marketing team and external SEO/SEM consultants, and track results
Use GA4, SEMrush, and Google Ads daily to monitor performance, diagnose issues, and identify opportunities
Provide regular reports on website traffic, conversion rates, revenue, campaign performance, and SEO metrics
Translate data insights into clear, actionable recommendations for the Marketing Director and cross-functional partners
Qualification
Required
Experience managing Google Shopping or product listing ad (PLA) campaigns with proven ROAS improvements
Google Analytics (GA4) certification
Experience with e-commerce platforms and online merchandising
Familiarity with conversion rate optimization (CRO) principles and A/B testing
Experience coordinating with external agencies or consultants
Familiarity with AI-powered search tools (ChatGPT, Perplexity, Google AI Overviews, etc.) and an interest in optimizing content for LLM visibility
Bachelor's degree in Marketing, Digital Marketing, Business, or a related field
1–3 years of experience in e-commerce, digital marketing, or website management
Experience with Google Ads, Google Shopping, or product listing ads
Hands-on experience with website content management systems (CMS)
Working knowledge of SEO fundamentals and best practices
Experience with Google Analytics (GA4) for reporting and analysis
Strong analytical skills and the ability to translate data into actionable insights
Excellent written and verbal communication skills
Ability to provide clear direction to writers, designers, and developers
Benefits
Comprehensive benefits package (health coverage, paid time off, and more).
Professional Development: Budget for certifications, training, and conferences to build your expertise
Clear Growth Path: Opportunity to advance as you demonstrate results and expand your skill set
Collaborative Environment: Work closely with a supportive Marketing team
Flexible Work Arrangement: Remote, hybrid, or on-site options available
Learning Culture: We're committed to providing training and mentorship as you grow into this role; curiosity and a drive to learn are more important than knowing everything on day one.
Company
Qtrac
Qtrac is an industry leading cloud-based virtual queue management system and appointment scheduling platform.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase