Wireless CCTV LLC · 5 days ago
Marketing Campaign Lead
Richardson, TX
Full-time
Onsite
Mid, Senior Level
$85K/yr - $85K/yr
5+ years expWireless CCTV, LLC is a market leader in mobile surveillance systems based in Richardson, Texas. They are seeking an experienced Marketing Campaign Lead to plan, build, and execute targeted marketing campaigns aimed at supporting sales growth in the government sector.
InternetMobileWireless
Responsibilities
Develop and launch integrated marketing campaigns that target key government personas across priority states and sectors
Build and optimize PPC, paid social and YouTube campaigns that create qualified leads for the US sales team
Execute vertical and regional campaigns that include email sequences, landing pages, case study promotion and follow up activity
Support the delivery of micro ABM programs including account research, tailored messaging and outreach assets
Deliver ongoing campaign testing to improve click through rate, conversion rate and cost per opportunity
Work closely with the sales team to ensure prompt follow up and to track progression of marketing sourced leads
Maintain responsibility for campaign performance against agreed KPIs including pipeline influence, conversions and revenue contribution
Create and schedule campaign content for email, social media, paid platforms and targeted outreach
Localize and adapt core messaging to US government sectors including public safety, critical infrastructure and construction projects
Coordinate the production of campaign assets such as landing pages, one pagers, email templates, digital ads and short videos
Manage monthly promotional calendars to ensure consistent visibility in target markets
Support the US PR and content program by amplifying case studies, success stories and sector insights
Qualification
Required
Bachelor degree in Marketing, Communications, Business or a related discipline, or equivalent professional experience
5 to 8 years of experience in B2B marketing, with a strong focus on marketing campaign execution and demand generation
Demonstrable experience planning and delivering successful targeted marketing campaigns
Hands-on experience managing paid media campaigns, including Google Ads, LinkedIn Ads and YouTube, with responsibility for budgets, optimisation and performance reporting
Experience supporting government sales or rental models, ideally involving long sales cycles, framework agreements, RFP-led buying or repeat rental revenue preferred
Prior involvement in account-based or highly targeted campaigns, including account research, persona-driven messaging and coordinated outreach
Experience working closely with sales teams, with a clear understanding of how marketing activity supports pipeline creation and deal progression
Familiarity with marketing automation platforms and CRM systems used to track leads, opportunities and revenue contribution
Preferred
Experience supporting government sales or rental models, ideally involving long sales cycles, framework agreements, RFP-led buying or repeat rental revenue
Benefits
10 days paid vacation (increases with length of service) + seven (7) paid Company holidays.
Company provided medical, dental, vision, short-term disability and life/AD&D insurance plans.
401k Plan with Company match of up to 4% and immediate vesting.
Company
Wireless CCTV LLC
Formed in the UK in 2001, WCCTV is the global leader in manufacturing and supplying mobile video surveillance products specifically engineered to operate via cellular networks.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$108.01MKey Investors
LDC
2026-01-05Acquired
2021-03-01Private Equity· $41.79M
2007-04-23Series A· $66.22M
Recent News
2026-01-11
GlobeNewswire
2026-01-07
2026-01-05
Company data provided by crunchbase