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Craftwork · 12 hours ago

Design Engineer

Charlotte, NC

Contract

Hybrid

Mid Level

Craftwork is seeking a freelance design-minded engineer to enhance conversion on their marketing site and customer funnel while maintaining brand integrity and visual quality. The role involves auditing user experiences, implementing UI changes, and collaborating closely with the founders and product team to achieve measurable improvements in conversion and UX.

Field SupportHome ServicesInterior Design

Hiring Manager

Tim Griffin

Responsibilities

Audit key pages and flows for UX and conversion friction

Identify high-leverage improvements that align with Craftwork’s brand

Design and implement polished UI changes directly in code

Improve clarity, hierarchy, trust signals, and perceived quality

Ship quickly, measure impact, and iterate

Improve page performance, responsiveness and effectiveness without sacrificing design

Collaborate directly with founders and product - fast decisions, no bureaucracy

Qualification

Front-end engineeringConversion optimizationUI designSEO expertiseA/B testing frameworksFigmaNext.jsTailwind CSSTypeScriptAnalytics tools

Required

Strong front-end / design engineer with good taste

Have experience improving conversion or growth metrics

Care deeply about visual quality and UX clarity

Can go from insight → solution → shipped improvement quickly

SEO expertise and Local Services best practices

We use AI tools like Claude Code, but if that's the only way you can get things done, we're probably not a good match

Preferred

CRO or growth engineering background

Experience with A/B testing frameworks

Startup or high-growth product experience

+2 for experience growing service businesses

Company

Craftwork

Craftwork is a full-service home painting company that uses software to dramatically improve the homeowner and operator experiences.

Founded in 2023

Charlotte, North Carolina, USA

11-50 employees

https://craftwork.com

Funding

Current Stage

Early Stage

Total Funding

$18M

Key Investors

Slow VenturesForerunnerLachy Groom

2024-09-01Undisclosed· $8M

2023-09-01Undisclosed· $6M

2023-01-01Undisclosed· $4M

Leadership Team

Joey Skavroneck

Co-founder, Chief Growth Officer

Recent News

Charlotte Business Journal

Charlotte small businesses brace for potential tariff-driven economic challenges

2025-02-13

Hypepotamus

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2025-01-25

Axios

Charlotte tech startup at Y Combinator raises $4 million

2024-05-22

Company data provided by crunchbase