Daxko · 6 days ago
Demand Marketing Manager
United States
Full-time
Remote
Mid Level
$78K/yr - $100K/yr
3+ years expDaxko builds the software that powers fitness, wellness, and community organizations. They are seeking a Demand Marketing Manager who will own the performance of demand generation channels and lead campaign planning that influences revenue.
ComputerFitnessSoftware
Responsibilities
Build and execute quarterly demand generation plans across channels such as email, paid media, SEO, social, and events
Own the performance of one or more demand channels, optimizing for pipeline contribution, pacing, and ROI
Manage channel budgets, forecast performance, and ensure spend aligns with approved brand and campaign allocations
Partner with freelancers or vendors to support campaign execution and delivery
Lead A/B testing and conversion optimization for ads, landing pages, and lead magnets
Work closely with Sales and Lifecycle Marketing to align on campaign goals, lead follow-up, and downstream pipeline impact
Analyze campaign performance using metrics like MQL-to-opportunity conversion, ROAS, and landing page conversion rate, and translate insights into action
Collaborate with Operations, Content, Web, and Product Marketing to deliver integrated campaigns
Use AI-powered tools to support budget modeling, bid optimization, and creative testing
Travel up to 10% as needed
Qualification
Required
Bachelor's degree in Marketing or equivalent experience
3–5 years of experience in B2B marketing
At least 2 years in a demand generation-focused role
Deep expertise in at least one demand generation channel (paid media, SEO, email, or events), with clear examples of performance impact
Strong analytical skills and comfort working with pipeline-level metrics, not just top-of-funnel activity
A collaborative mindset and experience working closely with Sales, Lifecycle Marketing, and external partners
Confidence managing budgets, vendors, and competing priorities
Clear, thoughtful written and verbal communication skills
The ability to stay organized and focused in a fast-moving environment
Preferred
Bachelor's degree in Communications, Business, or a related field
5+ years of experience in B2B SaaS marketing
Hands-on experience running integrated campaigns that drive measurable pipeline results
Experience in the fitness or wellness industry
Benefits
Comprehensive benefits package
Recognition programs
Plenty of opportunities to grow your career with us
Company
Daxko
Daxko is a technology company that empowers the fitness and wellness industry with innovative software solutions.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$8.25MKey Investors
Frontier Growth
2021-10-19Private Equity
2016-09-06Acquired
2014-02-24Private Equity
Leadership Team
Jeff VanDixhorn
Chief Executive Officer
Wesley Gillette
Chief Product Officer
Recent News
Company data provided by crunchbase