DryWater · 5 days ago
Director of Paid Media
Newport Beach, CA
Full-time
Onsite
Director/Executive
$140K/yr - $160K/yr
7+ years expDryWater is a clean hydration brand focused on providing electrolyte and vitamin products. They are seeking a Director of Paid Media to own and scale their paid growth engine across digital channels, driving customer acquisition and performance while collaborating with various teams to align media strategy with creative content.
Food Production
Responsibilities
Own paid media strategy and execution across platforms including Meta, Google, TikTok, YouTube, and emerging channels
Manage and allocate significant media budgets, balancing scale, efficiency, and profitability
Build and optimize full-funnel media strategies (prospecting, retargeting, conversion)
Partner closely with Creative to develop, test, and scale high-performing ad creative
Establish testing frameworks, experimentation roadmaps, and performance benchmarks
Analyze performance data and translate insights into actionable optimizations
Forecast spend, growth, and performance impact in partnership with Finance
Lead, mentor, and develop internal media buyers and external agency partners
Stay ahead of platform updates, privacy changes, and industry best practices
Support retail and product launches through paid media where applicable
Qualification
Required
7+ years of experience in paid media or performance marketing
Proven track record scaling paid media budgets while maintaining or improving efficiency
Deep expertise across Meta, Google, and TikTok; YouTube and retail media a plus
Strong analytical skills with the ability to interpret data and drive decision-making
Experience leading teams or managing agencies
Strong creative intuition and ability to guide creative strategy through performance insights
Comfort operating in a fast-moving, high-growth environment
Excellent communication and cross-functional collaboration skills
Passion for health, wellness, and building a modern CPG brand
Benefits
100% covered health, dental, and vision insurance
Paid time off and holidays to reset and recharge
Additional perks, including covered gym expenses
Free DryWater® (always stocked)
Substantial and required PTO
Company
DryWater
Earth’s first nutritionally complete, made from fruit hydration powder to offer complete cellular hydration.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
unknown2025-05-30Seed
Leadership Team
Bryan Appio
Founder & CEO
Recent News
Business Wire
2026-01-20
Food Business News
2025-02-25
Company data provided by crunchbase