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GOLFTEC · 4 hours ago

SKYTRAK - Social Media Content Specialist

Englewood, CO

Full-time

Hybrid

Mid Level

$60K/yr - $70K/yr

GOLFTEC Enterprises is a dynamic, technology-driven leader in the golf industry, uniting two premier brands—GOLFTEC and SKYTRAK. The SKYTRAK Social Media Content Specialist will develop and execute engaging social media content that represents the SKYTRAK brand, aiming to strengthen its presence within the simulator golf community through authentic and performance-driven content.

RoboticsSoftwareSports

Responsibilities

Develop and implement a comprehensive social media content strategy that aligns with the company's brand identity and objectives

Serve as an on-camera talent for video content, showcasing product use, gameplay, and engaging storytelling to educate and entertain viewers

Engage with our online community by responding to comments, messages, and inquiries in a timely and professional manner

Create high-quality, engaging, and visually appealing content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn

Create, curate, and manage all published content (images, videos, articles) to ensure it meets brand guidelines and resonates with our target audience

Monitor social media trends, industry news, and competitor activities to identify opportunities for content creation and engagement

Collaborate with cross-functional teams, including marketing, design, and product, to gather content ideas, assets, and ensure consistency across all channels

Plan and execute social media campaigns and promotions to drive brand awareness, user acquisition, and customer retention

Monitor and analyze social media metrics, generate reports, and provide insights to optimize content performance and inform future strategies

Stay informed about emerging social media trends, tools, and best practices, and continuously explore innovative ways to enhance our social media presence

Qualification

Social Media StrategyContent CreationAnalytics PlatformsCommunity ManagementSEO PrinciplesGolf KnowledgeCommunication SkillsOrganizational SkillsCreative Mindset

Required

Bachelor's degree in Marketing, Communications, Journalism, or a related field

Proven work experience as a Social Media Specialist or similar role, preferably in the golf industry

Strong passion for golf and a solid understanding of golf culture, trends, and terminology

Proficient in using social media management tools, analytics platforms, and content creation/editing software

Excellent written and verbal communication skills, with a keen eye for detail and the ability to adapt tone and style for different platforms and target audiences

Creative mindset with the ability to think strategically and generate innovative content ideas

Strong organizational and multitasking skills, with the ability to meet deadlines in a fast-paced environment

Experience with community management and customer service through social media platforms

Knowledge of SEO principles and experience with optimizing social media content for search engines is a plus

A proven track record of successfully managing social media campaigns and delivering measurable results

Love for golf and simulator golf is a must!