Berry Law · 1 week ago
Demand Generation and Performance Growth Lead
Omaha, NE
Full-time
Hybrid
Senior Level
$90K/yr - $120K/yr
5+ years expBerry Law is a respected law firm dedicated to fighting for the rights of injured individuals. They are seeking a highly analytical and growth-oriented PPC Lead to own the strategy, optimization, and execution of paid acquisition programs across various platforms, aiming to scale qualified lead volume while maintaining strict efficiency targets.
AdviceLegalProfessional Services
Responsibilities
Own paid demand generation strategy to deliver high volume of qualified leads annually across Veterans Disability, Personal Injury, and expansion markets
Translate firm-level growth goals into channel-level forecasts for leads, hires, CPL/CPH, and spend efficiency
Scale programs responsibly by identifying where incremental volume can be added without degrading unit economics
Partner with sales operations, analytics, and CRO teams to ensure paid traffic converts into high-quality, revenue-generating cases
Lead ongoing optimization across Google Search, PMAX, YouTube, and Microsoft Ads with a bias toward efficient scale
Balance automated bidding (tCPA, value-based bidding) with human-led controls to prevent cost inflation
Design and manage a structured experimentation roadmap (ads, bids, audiences, landing pages) with clear success thresholds
Apply negative keyword strategies, query mining, and intent segmentation to reduce waste and protect margins
Continuously monitor diminishing returns curves as spend scales and recommend reallocation when efficiency drops
Plan, launch, and optimize campaigns across non-search performance channels (e.g., Simpli.fi, programmatic display, retargeting, audience-based and geo-fenced media), ensuring alignment with lead quality, attribution integrity, and cost-per-hire targets
Own paid channel attribution integrity, including enhanced conversions, offline conversion imports, and CRM feedback loops
Optimize campaigns toward down-funnel KPIs (wanted leads, signed cases, LTV-weighted outcomes), not surface conversions
Build and maintain dashboards that clearly show: Spend → leads → hires → revenue contribution Marginal CPL/CPH at different spend levels
Identify performance anomalies early and recommend corrective action before efficiency erosion compounds
Plan and manage monthly and annual paid media budgets with clear pacing models
Forecast lead and hire output by channel, geography, and practice area
Reallocate budget dynamically based on incrementality, efficiency, and capacity constraints
Provide leadership with clear visibility into ROI, marginal returns, and scale limits
Work closely with CRO, SEO, Content, and Web teams to ensure paid traffic lands on conversion-optimized experiences
Partner with analytics and intake teams to align on lead quality definitions and feedback loops
Qualification
Required
Minimum 5–7 years of hands-on PPC experience, with at least 4+ years directly managing substantial Google Ads budgets and high-volume lead-generation campaigns
Proven success scaling paid search programs to generate 50,000+ leads annually while achieving or improving target CPL and ROAS
Deep technical proficiency in Google Ads (Search, Performance Max, YouTube, Shopping if applicable) and strong working knowledge of Microsoft Ads; comfortable navigating complex account structures and platform updates
Advanced proficiency with Google Analytics, Looker Studio or similar BI/reporting tools, and Excel/Google Sheets (pivot tables, lookups, basic forecasting models)
Hands-on experience setting up and managing conversion tracking, implementing pixels and tags (GTM preferred), and integrating PPC data with CRM systems for full-funnel visibility
Strong understanding of bidding strategies (manual, automated, value-based), Quality Score optimization, and platform machine-learning recommendations
Solid command of core PPC metrics—CTR, CPC, conversion rate, CPA/CPL, LTV, ROAS—and ability to optimize campaigns against multiple competing objectives
Excellent written and verbal communication skills; ability to explain technical PPC concepts to non-technical stakeholders and present data-driven recommendations with clarity and confidence
Bachelor's degree in Marketing, Analytics, Business, Computer Science, or related field preferred; equivalent professional experience (certifications, industry track record) may substitute
Active Google Ads Search Certification, Google Analytics Certification (GA4), and Google Ads Video Certification; candidates must be willing to obtain/ maintain all certifications annually
Preferred
Experience managing PPC campaigns for a law firm, legal services provider, or other highly regulated industry with strict advertising compliance requirements
Familiarity with legal advertising regulations and experience building campaigns that meet federal, state, and industry-specific advertising rules
Experience collaborating with conversion rate optimization (CRO) and UX teams; demonstrated success improving landing page conversion rates through A/B testing
Comfort with SQL, Python, or other scripting languages for custom reporting; experience with attribution modeling or multi-touch analytics
Experience managing or collaborating on campaigns using fi or similar programmatic and audience-based advertising platforms (geo-fencing, contextual targeting, retargeting). Including the usage of Claritas data for campaign build outs
Familiarity with high-intent, high-value verticals such as legal services, financial services, healthcare, or B2B SaaS
Prior experience mentoring junior PPC specialists, managing agency partners, or leading cross-functional performance marketing initiatives
Ability to align paid search strategy with broader brand strategy, SEO, and content marketing initiatives
Keen interest in staying current with Google Ads AI/automation updates, new features (Performance Max, demand gen), and platform best practices
Benefits
Comprehensive health insurance (medical, dental, vision)
401(k) retirement plan with employer matching
Generous paid time off (PTO) and paid holidays
Professional development and continuing education budget (industry conferences, certifications, training)
Free or subsidized access to Google Skillshop, agency platforms, and marketing tools for skill development
Access to firm legal resources and employee assistance program
Company
Berry Law
Berry Law is a law firm that specializes in personal injury, criminal defense, and military law.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
John Berry
CEO
Carl Heinicke
Interim COO
Recent News
2026-01-08
2025-12-02
Company data provided by crunchbase