Knit · 2 days ago
Let's build something greatDirector of Growth Marketing
United States
Full-time
Onsite
Director/Executive
$150K/yr - $180K/yr
6+ years expKnit is an AI-native consumer research platform that helps brands automate and accelerate primary research. The Director of Growth Marketing will be responsible for scaling Knit’s go-to-market engine by generating high-quality Sales Qualified Leads and leading the Growth Marketing function across various channels.
AdvertisingArtificial Intelligence (AI)Consumer ResearchMarket ResearchSoftware
Responsibilities
Own Knit’s growth marketing strategy with full accountability for Sales Qualified Lead (SQL) generation and pipeline contribution
Lead and develop the Growth Marketing team, including direct management of Marketing Operations and Content, ensuring strong execution, clear accountability, and scalable systems
Design, execute, and optimize integrated growth programs across inbound and outbound channels, including paid, organic, content, events
Explore, test, and scale AI-driven outbound and automation initiatives to improve reach, personalization, and efficiency
Build and execute lifecycle and customer marketing programs—including nurture, onboarding, and expansion campaigns—that improve conversion, adoption, and expansion, in close partnership with Product Marketing and Customer Success
Own the strategic direction and performance goals for events as a growth channel, partnering with Marketing Operations on event execution, sales alignment, and post-event measurement
Lead Knit’s content efforts, ensuring programs and assets directly support demand generation and sales priorities
Establish clear marketing KPIs, forecasting, and performance reviews tied to pipeline and revenue outcomes
Partner with Sales leadership to ensure lead quality, handoff processes, and follow-up rigor across the funnel
Collaborate closely with Product Marketing to ensure messaging and campaigns are aligned with positioning and buyer needs
Partner closely with Sales Development and potentially manage 1–2 SDRs as part of the broader growth motion (scope to evolve over time)
Qualification
Required
6–9 years of B2B growth, demand generation, or performance marketing experience, including experience in high-growth or scaling organizations
Proven success driving pipeline and revenue impact in an enterprise GTM motion
Strong experience across inbound and outbound growth channels, including paid, organic, content, and events
Experience managing marketing budgets including setting initial budgets, allocating spend across channels, and reporting on impact of spend
Command of marketing analytics, funnel metrics, and performance management
Hands-on experience with modern marketing automation, CRM, and analytics tooling
Comfort experimenting with AI-enabled tools and automation to improve efficiency, personalization, and scale
Experience leading and developing teams, including marketing operations and/or content functions
Strong cross-functional collaborator with Sales, RevOps, and Product Marketing teams
Builder mindset—energized by ambiguity and motivated to bring structure to a scaling organization
Preferred
Experience managing or partnering closely with SDR teams
Background in B2B SaaS, research, data, or analytics platforms
Familiarity with account-based marketing (ABM) or multi-stakeholder buying committees
Prior exposure to AI-driven outbound, personalization, or growth experimentation tools
Prior experience working closely with RevOps on attribution and GTM systems
Benefits
Competitive salary + commission plan
Equity Options
Healthcare (medical, dental, and vision)
Additional Coverage
Company laptop and one-time, onboarding Technology Stipend
401(k) with company match
Flexible time-off
Hybrid working
Company
Knit
Knit is an end-to-end insights platform that combines the power of quantitative, video, and artificial intelligence.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$30.65MKey Investors
Silicon Road VenturesTechstars
2025-07-31Series A· $16.1M
2024-09-18Series A· $9M
2022-06-13Seed· $3.55M
Leadership Team
Aneesh Dhawan
Founder and CEO
Recent News
vcnewsdaily.com
2025-08-01
2025-08-01
Company data provided by crunchbase