Mosaic Media Agency · 6 days ago
Lead Paid Search Strategist
United States
Full-time
Remote
Senior LevelMosaic Media is a full-service advertising agency offering a variety of media buying services. They are seeking a Lead Paid Search Strategist to oversee paid search strategy, execution, and performance across a portfolio of clients, while also leading strategy and mentoring team members.
AdvertisingMarketingSocial Media
Responsibilities
Own paid search strategy and performance across multiple client accounts, ensuring alignment with client business goals and broader media strategies
Plan, develop, and oversee execution of advanced Google and Bing Ads campaigns, including PPC, YouTube, Display, and Shopping
Lead keyword strategy, account structure, bidding approaches, and testing roadmaps to drive efficiency and scale
Monitor and analyze campaign performance, identifying insights, risks, and opportunities, and proactively recommending optimizations
Serve as the paid search subject matter expert on client accounts, leading paid search discussions, contributing to presentations, and explaining performance in clear business terms
Collaborate closely with cross-functional teams (programmatic, social, analytics, traditional media) to ensure cohesive messaging and media alignment
Mentor and support Paid Search Strategists, including campaign reviews, quality assurance, and knowledge sharing
Establish and uphold paid search best practices, processes, and optimization standards across the team
Stay current with industry trends, platform updates, automation changes, and Google/Bing Ads policies, and assess their impact on client strategies
Utilize advanced Google/Bing Ads features, automation, and measurement solutions to improve campaign effectiveness
Partner with analytics resources to ensure accurate conversion tracking, attribution, and performance measurement
Prepare and review client-facing reports and insights, ensuring clarity, accuracy, and actionability
Qualification
Required
Experience managing Google and Bing Ads
Ability to lead strategy and mentor team members
Proven track record of overseeing paid search strategy, execution, and performance
Expertise in planning, developing, and executing advanced Google and Bing Ads campaigns, including PPC, YouTube, Display, and Shopping
Strong skills in keyword strategy, account structure, bidding approaches, and testing roadmaps
Ability to monitor and analyze campaign performance, identifying insights, risks, and opportunities
Experience serving as a subject matter expert on client accounts
Ability to collaborate closely with cross-functional teams
Experience mentoring and supporting Paid Search Strategists
Knowledge of paid search best practices, processes, and optimization standards
Staying current with industry trends, platform updates, automation changes, and Google/Bing Ads policies
Utilization of advanced Google/Bing Ads features, automation, and measurement solutions
Ability to partner with analytics resources for accurate conversion tracking and performance measurement
Experience preparing and reviewing client-facing reports and insights
Company
Mosaic Media Agency
Mosaic Media is a collection of media buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime with the experience to meet all your campaign needs, freeing you up to focus on developing the creative and strategy of your clients’ message.
Founded in 2011
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Mary Ann Pruitt
Chief Executive Officer
Recent News
2025-11-05
Company data provided by crunchbase