Cone Health · 5 days ago
Director People + Culture Marketing & Communications
Greensboro, NC
Full-time
Onsite
Director/Executive
7+ years expCone Health is seeking a Director of People + Culture Marketing & Communications to enhance their employee and candidate experience. This role involves developing strategic communications, managing employer branding, and executing recruitment marketing initiatives to attract and retain top talent.
Health CareMedicalMedical Device
Responsibilities
Develop and execute effective communication plans, channel strategies and content to support People + Culture initiatives and build engagement among Cone Health team members
Operate consistently as a thought leader and partner to Cone Health’s Enterprise Marketing and Communications team and senior leaders to support organizational goals and ensure consistent messaging and alignment
Oversee creating engaging content and campaigns for various communication channels, such as intranet, newsletters, social media, public relations and paid media through authentic, compelling storytelling
Manage the nomination and communication process for workplace-related and senior leader awards for publications and organizations, such as Modern Healthcare, Forbes, Newsweek and Triad Business Journal, to expand regional and national recognition of Cone Health and our leaders
Serve as a strategic partner to respond to the tactical needs of People + Culture initiatives such as employee surveys, employee benefits, employee performance management, Culture, Equity & Belonging initiatives and talent acquisition programs
Use analytics to monitor and measure the impact of communication efforts and to recommend improvements
Develop and implement a comprehensive brand strategy to refine Cone Health’s Employee Value Proposition (EVP) and execute initiatives to attract, engage and retain top talent
Partner with technical teams, creative pros, stakeholders and SMEs to enhance the functionality, content and user experience on Cone Health’s career site and external reputation/review sites such as Glassdoor and LinkedIn
Apply knowledge of Cone Health’s workforce planning and development needs to create and execute a roadmap for career site enhancements that support a future-ready workplace
Develop and manage employer brand marketing and advertising campaigns to increase brand awareness and attract top talent
Monitor industry trends and best practices to ensure that Cone Health’s employer brand remains authentic, future-focused and competitive
Work with stakeholders to identify and address employee engagement opportunities and identify innovative ways to use communications to improve Cone Health’s employer brand and reputation
Plan, develop and implement memorable omnichannel recruitment marketing campaigns and employ sophisticated audience segmentation strategies to attract diverse and qualified candidate populations effectively
Define and track success KPIs to measure the ROI and business impact of recruitment marketing initiatives
Report results and metrics to stakeholders, including senior leaders
Work with internal creative teams and external agency partners to develop recruitment campaigns and materials, such as digital marketing banner ads, brochures, flyers, displays, videos and website content
Analyze labor market trends to develop and refine messaging that resonates with potential sources of talent
Qualification
Required
Bachelor's degree in Communications, Journalism, Marketing, Advertising or a related field is required
At least 7 years of progressively responsible leadership experience in various marketing and communication disciplines such as corporate, internal or HR communications; employer branding; recruitment marketing; advertising agency account management or similar fields
Strong writing, editing, planning, and presentation skills, as well as proficiency in communication tools
Experience supporting C-suite executives and providing strategic communication counsel
Portfolio and work product examples to demonstrate a proven track record of developing and executing strategic communication initiatives, content and advertising/recruitment marketing campaigns within limited budgets and tight time frames
Experience managing budgets and contracts to expertly negotiate preferred rates and effectively execute media plans and omnichannel campaigns
Preferred
Master's degree
Company
Cone Health
Cone Health is a not-for-profit network of health care providers serving people in Guilford, Forsyth, Rockingham and surrounding counties.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$0.1M2024-06-21Acquired
2015-08-11Seed· $0.1M
Leadership Team
Mary Jo Cagle
President and CEO
Suresh Krishnan
Vice President and Chief Technology Officer
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