US Eye · 6 days ago
US Eye - Director of Marketing
University Park, FL
Full-time
Onsite
Lead/Staff, Director/Executive
4+ years expUS Eye is a physician-led, patient-centric network of eye care practices committed to providing exceptional patient service. The Director of Marketing will oversee all public relations and marketing activities, manage budgets, and collaborate with vendors to create effective marketing strategies.
EyewearHealth CareLaser
Responsibilities
Adherence to applicable laws, regulations, and contractual obligations. Follows the principles of the Compliance Program as well as the US Eye Code of Conduct
Establishing and managing annual marketing budgets for the enterprise, by market and practice entity
Copywriting for all collateral, including ads, direct mail pieces, newsletters, etc
Media placement
Collaborate with appropriate vendors on the creation and production of collateral materials, including newspaper and magazine ads, direct mail campaigns, and brochure materials
Traffic analysis, including review of data to evaluate and develop effective marketing strategies
Plan and coordinate promotion and advertising of special projects
Conduct marketing meetings with Operations leadership to discuss/analyze marketing efforts/plans for US Eye as appropriate
Update and coordinate the company and foundation websites
Manage e-marketing and social media campaigns
Presentation of new ad campaign concepts and collateral programs
Oversee marketing efforts for new acquisitions and new providers
Report on the ROI of marketing campaigns to the US Eye Leadership. Continually assess campaign performance and optimal spending within each practice
Qualification
Required
Requires a bachelor's degree (preferably in the fields of communications, journalism, advertising and marketing, or business)
4-5 years of experience in marketing and advertising in an agency setting or in-house marketing department
Ability to organize and create an environment to motivate team members
Skilled communicator
Excellent computer skills, including Windows-based applications (Word, Excel, and PowerPoint)
Demonstrated ability to follow oral and written instructions
Demonstrated knowledge of material, methods, instruments, and equipment
Demonstrated ability to read, write, and perform mathematical calculations
Must be able to maintain a high degree of confidentiality
Ability to multitask, work in a fast-paced environment, and manage time accordingly to meet deadlines and requirements of the organization
Preferred
Knowledge of health care marketing strategies and practices is a plus
Benefits
401(K) Company Match
Medical and Dental Insurance
Vision Benefits
Flexible Spending Accounts
Pet Insurance
Disability Insurance
Life Insurance
Continuing Education
Paid Time Off
Company
US Eye
US Eye is an eye care services delivered through a vertically-integrated ophthalmology.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Pamlico Capital
2019-07-16Private Equity
Leadership Team
Brad Logan
Board Member & Chief Executive Officer
Michael Ames
Chief Financial Officer
Recent News
Company data provided by crunchbase