ABM Marketing Manager jobs in United States
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eTeam · 1 month ago

ABM Marketing Manager

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level

eTeam is seeking an ABM Marketing Manager for the public sector. The role involves leading account-based marketing programs to promote Workstations and Z solutions within government agencies, focusing on tailored campaigns and collaboration with sales.

Information Technology
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Growth Opportunities

Responsibilities

Lead 1:1 and 1:few account-based marketing programs to drive adoption of Workstations and Z solutions across federal, state, and local government agencies
Fully own the workstation value proposition for the public sector
Develop and activate Z Workstations marketing content—such as case studies, landing pages, thought leadership pieces, and persona-based messaging
Identify target agencies and develop tailored value propositions
Create personalized campaigns aligned to government procurement cycles
Collaborate closely with sales to influence pipeline and deal velocity
Campaign planning and execution, content development, account insights and analytics, and coordination with channel/agency partners to accelerate growth in the public sector

Qualification

Account-based marketingContent developmentCampaign planningCollaboration

Required

Experience in account-based marketing (ABM) programs
Strong understanding of public sector marketing, specifically for federal, state, and local government agencies
Ability to develop and activate marketing content such as case studies, landing pages, and thought leadership pieces
Experience in creating personalized campaigns aligned to government procurement cycles
Strong collaboration skills to work closely with sales teams
Proficiency in campaign planning and execution
Ability to analyze account insights and analytics
Experience coordinating with channel/agency partners

Company

eTeam

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Glassdoor4.0
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eTeam is a staffing agency that also provides payrolling services.
dateFounded in 1999
location
Somerset, New Jersey, USA
people-size501-1000 employees
web-link
http://www.eteaminc.com

Funding

Current Stage
Late Stage
Total Funding
unknown
2023-12-04Acquired

Leadership Team

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Swetta Bhatt
CEO APAC & India
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Aanchal Thakur
Chief Customer Officer
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