Euna Solutions · 2 days ago
Enterprise ABM Programs Manager
Atlanta, GA
Full-time
Hybrid
Mid, Senior Level
$115K/yr - $125K/yr
5+ years expEuna Solutions is a leading provider of cloud-based software for public sector organizations, seeking an Enterprise ABM Programs Manager to build and optimize strategic account-based marketing programs for high-value public sector accounts. The successful candidate will establish the Enterprise ABM function, develop targeted programs, and collaborate across teams to ensure effective execution and measurement of campaigns.
Computer Software
Responsibilities
Build and own the ABM strategy for priority enterprise public sector accounts
Develop targeted 1:1 and 1: Few programs aligned to account needs, sales priorities, and market insights
Translate account and industry research into tailored messaging, positioning, and campaign plans
Design and execute integrated ABM programs across email, digital, content, paid media, events, and coordinated sales plays
Deliver highly personalized campaigns that resonate with public sector personas, buying processes, regulatory needs, and business challenges
Use Intent platforms, CRM, and marketing automation to orchestrate and scale campaigns efficiently
Work closely with Sales and Business Development to build shared account plans and activation strategies
Enable Sales with insights, content, engagement reports, and recommended actions
Collaborate with Product Marketing, Brand and Content Marketing, Digital, Field, and Channel functions to deliver consistent and high-impact execution
Use intent, engagement, and account-level signals to identify opportunities and timing
Track and report on engagement, funnel impact, pipeline contribution, and account progression
Analyze performance to identify optimization opportunities and improve program ROI
Qualification
Required
5-8 years in B2B demand generation or ABM roles, ideally in enterprise SaaS
Experience marketing to public sector audiences with complex and lengthy buying cycles
Hands-on experience executing 1:1 and/or 1: Few ABM programs
Strong experience using CRM and Marketing Automation platforms; 6sense or other ABM intent platforms is a strong asset
Strong analytical skills with the ability to measure funnel performance and pipeline influence
Excellent communication and collaboration skills with proven ability to work effectively with Sales
Benefits
Competitive wages
Wellness days
Community Engagement Committee
Flexible workday
Benefits
Culture committee
Company
Euna Solutions
Euna Solutions® is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Tom Amburgey
Chief Executive Officer
Martin Lind
Vice President, Business Development and Strategic Partnerships
Recent News
2024-03-29
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